Fuji Yakuhin Co., Ltd., a comprehensive pharmaceutical company involved in the development, manufacturing, and sales of drugs, will launch 'Ice Slurry Cool Charge' under the 'Delicharm' brand on Monday, June 1, 2026. 'Ice Slurry Cool Charge' is an ice slurry beverage designed to be consumed frozen. By consuming it cold, it supports physical condition management and replenishes water and salt lost through sweat. This product will be sold in limited quantities and channels, primarily to corporate clients who have contracts for Fuji Yakuhin Group's 'Haichi-yaku' (medicine cabinet) service, as a BCP (Business Continuity Plan) measure. In recent years, as labor accidents due to heatstroke have become more serious, workplace heatstroke prevention has become mandatory under the revised Industrial Safety and Health Regulations effective June 1, 2025. Given this social context, the product is being launched as a limited-edition BCP measure for corporate clients.
FACT BOX
- Source: PR TIMES
- Category: New Product発表