Co-creation Service Platform Connecting Businesses and Finance

iBank Marketing Co., Ltd. (CEO: Kimitake Fukuda), a subsidiary of Fukuoka Financial Group, Inc. (President & CEO: Hisashi Goto, hereinafter "FFG"), announces that it will accelerate the development of a service platform aimed at seamlessly connecting various services of businesses with finance.

iBank has so far developed the official banking app "Wallet+" in collaboration with affiliated financial institutions, including Fukuoka Bank, Kumamoto Bank, and Ju-Hachi Shinwa Bank, and it has been used by many users, surpassing 3.8 million cumulative downloads.

By leveraging the service infrastructure and digital marketing know-how cultivated through the provision and operation of "Wallet+", we will accelerate the development of this platform, thereby realizing speedy service provision and offering a new value co-creation model that seamlessly connects financial institutions and businesses.

Background

In recent years, the need for utilizing "BaaS" has been expanding with the aim of improving customer experience (UX) and building customer relationships (LTV improvement). While speedy introduction of financial services is expected for strengthening existing businesses, for businesses to independently build and provide financial services, there have been significant hurdles such as compliance with related laws and regulations, and securing advanced security systems, which require specialized financial expertise and development effort.

Business Companies' Challenges and Expectations

- System development that clears strict security standards

- Advanced utilization of financial data to contribute to marketing and customer lifetime value improvement

- Construction of direct bank account payment (Pay by Bank) in stores and online, etc.

This platform will offer not only financial functions (BaaS) but also non-financial functions (marketing, information distribution, points, etc.) that enhance customer engagement, all packaged from the start. We can also provide UI/UX and operational know-how as a set.

(Note) BaaS = Banking as a Service

Service Overview

By providing this platform, where iBank integrates various functions of financial institutions via APIs, businesses will be able to more easily deploy their own branded apps utilizing "BaaS".

Service Image

The following are examples of functions that can be implemented through this platform. We will customize non-financial and financial functions to the optimal form according to the business strategy and service deployment objectives of partner companies.

Separate Sheet

iBank aims for value co-creation towards "rapid expansion of BaaS" in collaboration with financial institutions.

Image of Collaboration with Financial Institutions Case 1

BaaS Collaboration with Minna no Ginko | Provision of Service Infrastructure

Image of Collaboration with Financial Institutions Case 2

BaaS Collaboration with iBank Partner Financial Institutions | Expansion of New Business Partnerships