Fun Standard Co., Ltd. (part of the RKB Mainichi Holdings group; headquarters: Onojo, Fukuoka; CEOs: Ryosuke Oya, Hiroki Sasamori), under its outdoor brand PYKES PEAK, has renewed its 'Portable Emergency Kit' as part of the 'SONAERU' series. The new model was released on May 18, 2026.

This product is available at a 25% discount for a limited time until June 2, 2026.

Portable Emergency Kit (12-Piece Set)

While the number of people preparing disaster backpacks has increased, many wonder, 'If something happened while I was out today, what would I have with me?' Disasters do not only occur while at home.

According to a 2024 survey by Kokumin Kyosai coop, while 26.6% of respondents were prepared for disasters at home, the level of preparedness for when out and about is even lower.

SONAERU Series Hits 320,000 Units Sold

As of May 2026, the cumulative sales of all products in the PYKES PEAK 'SONAERU' disaster prevention series have exceeded 320,000 units across e-commerce channels.

This updated model focuses on preparedness while away from home. An emergency aluminum thermal blanket has been added, replacing two wet wipes, to better protect body temperature while waiting or moving outdoors.

Development Background

In response to feedback that traditional disaster backpacks are 'heavy and bulky' and that there is 'nothing available if a disaster strikes while out,' the company designed this compact set. It weighs just 245g and contains 12 items across 9 categories.

Four Key Renewal Points

1. **Addition of Aluminum Blanket**: Added a sheet with insulation, waterproof, windproof, and anti-fog functions to protect body temperature. 2. **Lightweight Design (approx. 245g)**: With dimensions of 21.5cm width x 4cm depth x 12cm height, it fits into small spaces in bags. 3. **Curated Set Contents**: Includes 12 items: pouch, aluminum blanket, 2 compression towels, 1 pair of disposable socks, 2 non-woven masks, LED light/whistle pen, emergency contact card, and disposable underwear (male for black, female for white). 4. **Customizable Pouch**: While slim, it allows for extra items like power banks or personal medication.

Product Overview

- Product Name: SONAERU Portable Emergency Kit - Model Numbers: P038SPESET-BLK (Black), P038SPESET-WHT (White) - Release Date: May 18, 2026 - Set Contents: 12 items (9 categories) including pouch

FACT BOX

  • Source: PR TIMES
  • Category: New Product