BELLEMOND's Powerless Cooling Series Tops Rakuten Rankings; 36,000 Units Sold for Summer Disaster Prep

Fun Standard Co., Ltd. announced that its 'BELLEMOND' brand's 'Furifuri Reikan-kun' cooling series secured both 1st and 2nd place in Rakuten's 'Cooling Towel Ranking' updated on May 22, 2026.

With over 36,000 units sold during the 2025 summer season, this series utilizes the principle of evaporative cooling—no batteries or power required. Just wet it, wring it out, and shake it to activate the cold sensation. It is gaining significant attention as a essential summer disaster prevention tool for use during power outages or in shelters where air conditioning is unavailable.

The lineup consists of four distinct products: - **Kids Cooling Towel**: Includes a silicone case with a carabiner to attach to school bags. - **Cooling Poncho**: Covers the shoulders and back. Available in S, M, and L sizes for both parents and children. - **Cooling Hood Towel**: A hooded shape that protects the head, neck, and face from direct sunlight. - **Furifuri Reikan Towel**: The standard 30x100cm size, ideal for wrapping around the neck or shoulders.

The products are currently available on Amazon and Rakuten, serving as a reliable solution for the increasing threat of summer heatwaves.