FuRyu Fully Launches Print Business for 'Oshikatsu' (Fandom) / Text & Photo Printer 'SUKELU factory' Operates Nationwide from March

FuRyu Corporation (Headquarters: Shibuya-ku, Tokyo; President: Masahito Enomoto; hereinafter 'FuRyu') will fully launch a new print business targeting the 'Oshikatsu' (fandom support) market, which is estimated to have a population of approximately 14 million people*1.

In this newly challenged business sector, we will deploy the text and photo*2 printing machine 'SUKELU factory,' which fully utilizes FuRyu's expertise. It has been progressively rolling out primarily at amusement facilities nationwide since March of this year. Moving forward, we plan to install it not only in amusement facilities where print seal machines are typically located, but also in highly compatible shops so that people who enjoy 'Oshikatsu' can utilize it in their daily lives. Furthermore, as FuRyu has been accelerating the global expansion of its existing businesses—particularly in Asia and North America—we are considering initiatives for overseas installation of 'SUKELU factory' in the future. We will expand the print business for 'Oshikatsu' both domestically and internationally.

*1... 2025 internal research *2... Printing that infringes on third-party rights, such as portrait rights and intellectual property, is prohibited.

<FuRyu's Competitive Advantage in the 'Oshikatsu' Print Business> ■ Product Development Utilizing Print Seal Machine Technology and 'Kawaii' Planning Power 'SUKELU factory' is a new service that leverages the technological capabilities cultivated through print seal machine development and FuRyu's strength in 'kawaii' planning power. It is equipped with a feature that allows users to freely*2 print text and photos on transparent stickers, a medium with a proven track record in our print seal machines. Users can pack their unique preferences by decorating with stamps and backgrounds, allowing them to cutely and easily create Oshikatsu merchandise such as trading cards and penlight sheets.

Expanding User Experience Even in Stores Along 'Oshikatsu Routes' with Compact Size and Speedy Development In the future, we plan to expand installations to 'Oshikatsu routes,' such as stores frequently visited by people enjoying fandom activities. One of the appeals of 'SUKELU factory' is its compact size, achieved by repurposing only the doodle and sticker printing components of unneeded print seal machines. Stores where we conducted test marketing have expressed high expectations for expanding user experiences by utilizing dead space. Furthermore, thanks to its sustainable machine design, another feature is that it can be provided quickly without incurring high development costs.

Able to develop in combination with FuRyu's strength, 'IP expressiveness'