GANNI Unveils PRE-SPRING 2027 Collection 'ONCE UPON A TIME'

GANNI PS27 LOOK 03

Copenhagen-based fashion brand GANNI is proud to unveil its PRE-SPRING 2027 collection, 'ONCE UPON A TIME.'

This collection marks a new chapter inspired by the fantastical beauty found within fairy tale worlds. It portrays special moments defined by crisp winter air, intimate gatherings bathed in warm light, and the simultaneous excitement and nostalgia of seasonal celebrations.

Released ahead of the year’s most nostalgic and festive season, the collection is structured into three winter-centric chapters. As days grow shorter and nights longer, people move fluidly between cozy gatherings, vibrant parties, and winter journeys. GANNI captures these seasonal emotions and rituals through its signature free-spirited lens.

At the heart of the collection are dresswear pieces designed to elevate winter occasion moments. Dramatic maxi silhouettes, mini dresses, voluminous gathers, and flowing drapes blend delicacy with boldness to portray a modern feminine identity. Glass sequins catch the light, while lace, ruffles, and puff sleeves add whimsy, creating an enchanting atmosphere.

Materiality also highlights the rich textures unique to winter. Soft knitwear in wool and cashmere blends, lustrous fabrics, and deep velvet come together to form a wardrobe that balances comfort with elegance. This collection naturally enhances the transition from day to night, from everyday life to special moments.

This season’s defining print is the classic check pattern. Familiar and festive, it is reinterpreted with three-dimensional cutting and layering for a fresh take. Meanwhile, floral prints are rendered in soft, dreamlike tones, adding a romantic ambiance. GANNI’s signature leopard print evolves into a sharper cheetah motif, bringing bold personality to velvet, flock denim, and textured jersey fabrics.

The color palette centers on deep yellow, icy blue, emerald green, and vibrant red—colors drawn from fairy tale worlds. These hues add vivid contrast to winter’s deeper tones, creating a powerful yet fantastical visual narrative.

The second chapter, 'Sne'—derived from the Danish word for 'snow'—presents GANNI’s take on après-ski dressing. Enveloping knitwear and bold winter colors bring vibrancy to winter travel and ski slopes. Quilted bags featuring puffer and padded designs are inspired by outerwear, combining playful design with practical functionality.

Additionally, the 'Zodiac' capsule collection expresses the positive energy that rises with the new year. Each zodiac sign is represented by a unique, vibrant color palette, blending personal charm with collectible appeal. Items crafted from jersey and vivid overdye denim encourage bold, free self-expression.

In accessories, the new seasonal 'Mini Kat Bag' makes its debut, while the 'Bou Bag' is reimagined with striped surplus fabric and quilted textures. Statement chunky boots and signature hardware-adorned ballerina flats complete the effortlessly free and confident GANNI Woman aesthetic.

"During this time of year, I always feel like dressing up a little more. There’s something nostalgic and slightly magical about Copenhagen winters. Even when the world feels chaotic, I believe it’s important to allow ourselves joy, celebration, and intimate moments with loved ones."

— Ditte Reffstrup, Creative Director, GANNI

All these elements come together to form a winter wardrobe that embodies modern femininity. 'ONCE UPON A TIME' celebrates imagination as creativity, intimacy as richness, and self-expression as the language of individuality. It represents an elegant evolution of winter dressing for the season ahead.

Images can be downloaded here.

ABOUT GANNI

Founded in Copenhagen, GANNI is a Danish fashion house led by Creative Director Ditte Reffstrup and co-founder Nicolaj Reffstrup. Born from Ditte’s 'free and joyful approach,' GANNI empowers self-expression and enables everyone to feel their most confident selves. Beyond being a fashion brand, GANNI fosters a progressive community with a unique, unconventional style, shaping the new-era luxury identity known as the 'GANNI Girl.' With bases in Copenhagen, Paris, New York, and Shanghai, GANNI is available through over 700 premium retailers worldwide and operates 70 stores across Europe, the Americas, and Asia. Its official online store, GANNI.com, ships to 35 countries globally, including Australia, Canada, and South Korea.

GANNI is a certified B Corp, guided by the motto 'Progress over perfection,' continuously striving for better choices. The brand drives innovation through initiatives like the 'Fabrics of the Future' program, focused on sustainable material development, and circular economy projects. Each year, GANNI publishes its 'Responsibility Report,' transparently sharing progress, initiatives, and social and environmental impacts, as it works toward a more responsible future.

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