Gap Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Christopher Mohler; hereinafter 'Gap Japan'), as part of its support for the LGBTQ+ community and efforts to expand the circle of allies, will sponsor 'Tokyo Pride 2026,' one of Asia's largest LGBTQ+ events organized by the specified non-profit organization Tokyo Rainbow Pride. The company will exhibit a booth at the 'Pride Festival' to be held at Yoyogi Park on Saturday, June 6 and Sunday, June 7.

Gap began in 1969 as a single store offering jeans and music to people of all body types, ages, and races. In an era of growing social division, we have always been more than just a clothing seller; we have been a bridge connecting generational gaps. And today, we continue to protect an environment where everyone is welcome, fostering a culture where each individual is respected, valued, and can realize their full potential as their authentic selves.

Gap Japan was among the first apparel companies to participate in Tokyo Rainbow Pride, and in recent years has expanded its activities to Sapporo, Osaka, and Fukuoka, continuing its support through event sponsorship and employee volunteerism. The company has also introduced internal policies and benefit programs considerate of LGBTQ+ employees, such as group life insurance and childcare leave systems that apply regardless of same-sex marriage or common-law marriage.

Christopher Mohler, President and Representative Director of Gap Japan, stated: 'Since our founding, Gap has valued human connections and has continued to be a presence that bridges various gaps. Through our sponsorship of Tokyo Pride 2026, we support the realization of a society that respects diversity and allows each individual to live authentically. We will continue to work with the LGBTQ+ community to foster an inclusive culture where everyone is welcomed and respected.'

As a pioneer in LGBTQ+ support, Gap Japan will support Tokyo Pride 2026 again this year. At the booth, the company will sell event-exclusive Gap Charity Pride T-shirts and distribute ally stickers. Proceeds from the charity T-shirts will be donated to the certified NPO ReBit, which aims to create a society where LGBTQ+ individuals can choose their future as they are. The funds will be used for ReBit's activities, including school education programs, to help LGBTQ+ people learn, work, and live authentically.

During the Tokyo Pride 2026 period, staff at Gap and Banana Republic stores nationwide will wear rainbow ribbons to welcome customers and express support for the LGBTQ+ community, further expanding the circle of allies. Additionally, the Gap Café at the Gap Shinjuku Flags store will offer a limited-time special drink to celebrate Tokyo Pride 2026.

We will continue to strive to be a bridge that closes gaps to create a better world.

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<Tokyo Pride 2026 Gap Japan Initiative Overview>

Booth at Pride Festival

Date & Time: Saturday, June 6, 2026, to Sunday, June 7, 2026

Location: Yoyogi Park Event Plaza & Outdoor Stage

Details: Sale of event-exclusive Gap Charity Pride T-shirts (wristband gift for purchasers)

Distribution of ally stickers

*From left: Gap Charity Pride T-shirt, ally sticker, wristband

Participation in Pride Parade

Date & Time: Sunday, June 7, 2026, starting at 12:00 PM (planned)

About Certified NPO ReBit

A certified NPO aiming for a society where LGBTQ+ individuals can choose their future as they are. It has provided approximately 2,400 classes/training sessions on LGBTQ+ and diversity to over 335,000 people in schools, government, and corporations. It supports companies and government agencies in developing LGBTQ+ policies and provides career support to over 25,000 LGBTQ+ individuals. It also operates employment transition support offices (in Tokyo and Osaka) that are friendly to LGBTQ+ and other diverse groups. https://rebitlgbt.org/

About Gap Japan Co., Ltd. Gap Japan Co., Ltd. is the Japanese subsidiary of Gap Inc. (Headquarters: San Francisco, USA). Through the Gap and Banana Republic brands, it offers men's, women's, and children's apparel, accessories, and personal care products. It opened its first Gap store in 1995 and its first Banana Republic store in 2005. Gap and Banana Republic products are also available online at www.gap.co.jp and www.bananarepublic.co.jp.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Gap Inc.