Garden Co., Ltd. to Launch Three Limited-Time Menu Items Co-Developed with Asia University Students Starting June 1st

Garden Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Ken Kawashima) will offer three new menu items co-developed with fourth-year students from the Yokokawa Seminar of the Department of Hospitality Management at Asia University's Faculty of Business Administration. These items will be available for a limited time from June 1 (Mon) to June 30 (Tue), 2026. The products include 'Spicy Meat and Garlic Chive Abura Soba' at Ichikakuya, and 'Chilled Udon with Whitebait, Conger Eel Tempura, and Plum Grated Radish' and 'Sesame Cream Tantan Udon' at Yamashita Honki Udon. By combining the unique perspectives of students studying food business with the flavor profiles of our brands, we have commercialized these items as limited-time menus perfect for early summer. The project began in January 2026. Students developed six proposals, considering taste, ingredients, appearance, price, and operational feasibility. Through two tasting sessions with our product development team, the ideas were refined for actual store implementation. After a final presentation to brand executives, three items were selected based on brand affinity and operational viability.