Senior-Led 'Rice Ball Cafeteria' Opens in Hiragishi, Sapporo: 'Sakura Hiragishi Machinaka Shokudo by Geeber FOOD' Launches June 1st!

Geeber Co., Ltd. (Headquarters: Tomiya City, Miyagi Prefecture; CEO: Kenta Nagano) is expanding its 'Geeber FOOD' initiative, where seniors serve as active food preparers, across 1,889 municipalities in Japan. The company will open its second partnership location in Hokkaido, 'Sakura Hiragishi Machinaka Shokudo by Geeber FOOD,' in Hiragishi, Toyohira-ku, Sapporo, on June 1 (Monday). The partner company is Harapeco Co., Ltd., a Sapporo-based food service provider specializing in bento delivery and corporate cafeteria management. Since its founding, Harapeco has been dedicated to solving hunger in the community, and through this partnership with Geeber, it will create opportunities for seniors to thrive. At the cafeteria, local senior members will welcome customers with heart-warming set meals, including rice balls made to order with care and miso soup featuring local vegetables. Geeber aims to spread its 'sustainable operating model that balances reproducibility and profitability'—cultivated through the original Geeber FOOD in Miyagi—with community-minded partners nationwide. By promoting this new form of urban development for an aging society from Hokkaido, the company strives to realize a society where every senior can play a leading role.