GEM Partners Co., Ltd. (Gem Partners, headquartered in Minato-ku, Tokyo; CEO: Fumi Umazu), a provider of data and digital marketing services for the entertainment industry, announced on Tuesday, July 14, a functional enhancement to GAI (GAI), its industry-specific AI analytics engine embedded in the online dashboard 'Oshi Entertainment Brand Scope,' which analyzes popular entertainment brands and their fans to reveal fan engagement and real-world dynamics.

The AI analytics tool 'GAI' automatically analyzes and summarizes trends from vast amounts of 'oshi-fan' data. Previously, it offered in-depth analysis features such as 'Oshi-Fan Market Trends' and 'Individual/Multiple Entertainment Brand Analysis.' The newly added feature is 'Oshi-Hit Analysis,' an analytical menu that provides a bird's-eye view of hit statuses across entertainment brands. To clarify 'what is currently trending,' GAI automatically generates reports on the overall market's hit structure, supporting the discovery of new hits.

Entertainment-Specialized AI Analytics 'GAI'

To suppress AI hallucinations (false responses), GAI implements rigorous 'semantic labeling'—attaching detailed explanatory metadata to all data—creating an 'AI-Ready' environment where AI can correctly interpret data. This enables the system to deliver highly reliable analytical outputs.

What is 'Oshi-Hit Analysis'? A Proprietary Metric Capturing Hit Momentum

'Oshi-Hit Analysis,' one of the menus in 'Oshi Entertainment Brand Scope,' is a dashboard that analyzes the hit status of entertainment brands. Based on the proprietary 'Oshi-Hit Index'—which measures how much the current period's 'number of oshi-fans' has increased compared to the previous year (a score of 1 or higher indicates a current hit, with peak momentum during the period reflected)—users can view currently trending entertainment brands via maps and rankings. This enables multifaceted analysis, such as identifying small-scale but rapidly growing brands or assessing hit stability.

'Oshi Entertainment Brand Scope: Oshi-Hit Analysis'

GAI Automatically Reports on Hit Structures Across 6 Entertainment Categories

'Oshi Entertainment Brand Scope' handles approximately 13,000 entertainment brands and around 24,000 associated brand elements (*). While 'Oshi-Hit Analysis' is a powerful menu for gaining an overview of hit statuses, extracting insights from maps and rankings previously required experience and time. With this update, GAI automatically generates hit status reports for the past year across six categories: 'Talent, Music, Online Video,' 'Anime, Manga, Books,' 'Characters, Theme Parks,' 'Games,' 'Drama, Movies, Streaming,' and 'Sports and Others.' When a category tab is selected, the dashboard view automatically filters in sync with the report, enabling seamless analysis between textual summaries and numerical data.

'Oshi Entertainment Brand Scope: Oshi-Hit Analysis' GAI Overview

Report Overview

The report is structured into three sections: 'Summary,' 'Trends in Emerging Hit Brands,' and 'Trends in Large-Scale Brands.' In 'Trends in Emerging Hit Brands,' the top 10 rapidly growing emerging hit brands from the past year are automatically classified into four categories—'Rapidly Rising,' 'Peaking,' 'Declining,' and 'Newly Emerged'—based on their hit trajectory. In 'Trends in Large-Scale Brands,' the top 10 large-scale brands with the highest number of oshi-fans are automatically categorized into 'Growth,' 'Stable,' and 'Decline' based on year-on-year growth rates. The report goes beyond 'what has hit' to deeply examine 'which phase each hit is currently in.'

For example, users can quickly grasp from the report and accompanying fan count trend charts the momentum of the entertainment brand ranked #1 in the current Oshi-Hit Index—continuously increasing oshi-fan counts for three consecutive months—or the reactivation of a long-standing brand with an average fan history of over 14 years, which has reached its highest value in the past two years this season.

'Oshi Entertainment Brand Scope: Oshi-Hit Analysis' 'Talent, Music, Online Video'

* To capture the holistic view of entertainment content across media and services, content sharing the same universe or characters is grouped into 'entertainment brands.' 'Brand elements' are the constituent components of these 'entertainment brands.' For example, the 'entertainment brand' 'Pokémon' includes the following as 'brand elements': 'Pikachu (character),' 'Pokémon GO (mobile game),' 'Pokémon Scarlet and Violet (game),' 'Pokémon: Mewtwo Strikes Back—Evolution (movie),' etc.

The AI analytics engine 'GAI' will continue to expand within 'Oshi Entertainment Brand Scope' and is also planned for deployment in other products. GEM Partners will continue accelerating the evolution of its AI data platform so that entertainment companies can continually leverage the latest technologies and our experts' insights to develop sustainable, data-driven businesses.

Contact Information

Company Overview

Company Name: GEM Partners Co., Ltd.

Established: March 17, 2008

CEO: Fumi Umazu

Business Activities: In the fields of entertainment business and marketing:

・Data platform services

・Research services

・Digital marketing and advertising agency services

・Media operations

Corporate Website: https://www.gempartners.com/

GEM Standard: https://www.gem-standard.com/

Contact for This Matter

GEM Partners Co., Ltd. (Gem Partners)

Contact: Kasai

Phone: 03-6826-0185

Email: [email protected]

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  • Source: PR TIMES
  • Category: New Product
  • Products / services: GAI