Geo Group's Off-Price Store 'Luck Rack' to Open First Kyoto Location at Ion Mall Takanohara on April 10

Geo Holdings Corporation (Headquarters: Naka-ku, Nagoya; President and CEO: Yuzo Endo) and its group company Geo Corporation (Headquarters: Naka-ku, Nagoya; President: Yukimasa Murakami) will open 'Luck Rack Ion Mall Takanohara Store' on Friday, April 10, 2026. Luck Rack is an off-price store format that purchases products that have missed their primary sales window or surplus inventory from manufacturers and retailers, selling them at a discount from the manufacturer's suggested retail price. This marks the first Luck Rack location in Kyoto Prefecture.

Geo aims to increase awareness of off-price stores and contribute to a circular economy by expanding the Luck Rack brand not only in major metropolitan areas but also in regional locations.

[Diverse Brands and Extensive Product Lineup] Luck Rack Ion Mall Takanohara Store will carry approximately 10,000 items, including women's and men's clothing, fashion accessories such as bags, shoes, and jewelry, as well as sundries and cosmetics. With a lineup of around 100 brands (*1) encompassing sports, import, and casual labels, the store provides an experience of 'surprising encounters with high-value items.' The interior features a simple design, with products organized by category and size to allow customers to easily find what they are looking for. (*1) The number of brands fluctuates regularly.

[Background of the Opening] Ion Mall Takanohara is one of the largest shopping malls in Kizugawa City, featuring specialty stores for fashion, sundries, amusement, and dining. It offers excellent accessibility, located a 3-minute walk from Kintetsu Kyoto Line Takanohara Station and approximately 5 minutes from the Yamadagawa Interchange on the Keina-na Expressway. Situated on the border between Kyoto and Nara prefectures, the mall draws many visitors from both regions.

Kizugawa City is a developed residential area with a diverse population ranging from families with children to seniors. It functions as a bedroom community with easy access to the city centers of Osaka, Kyoto, and Nara. As commercial facilities like Ion Mall Takanohara serve as daily hubs for local residents, Geo intends for Luck Rack to become a regular destination for the community.

In addition to concentrated store openings in metropolitan areas, Luck Rack is actively expanding into regional regions. This opening is part of that strategy, aimed at increasing brand recognition in Kyoto Prefecture and driving customer traffic.

Luck Rack Ion Mall Takanohara Store Overview Location: Ion Mall Takanohara 2F, 1-1-1 Takanodai, Kizugawa-shi, Kyoto