B2B Auction 'Ookura Market' for Watches, Bags, and Jewelry Launches First-Ever 'Annual Campaign' Offering Reduced Sales Commissions

Ookura Holdings Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture; Representative Director: Kiyohiko Koga; hereinafter 'Ookura'), a group company of Geo Holdings Corporation (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President and Representative Director: Yuzo Endo), will hold an 'Annual Campaign' from April 2026 to March 2027, offering reduced sales commissions and other benefits at its B2B auction, 'Ookura Market' (*1). This is the first time 'Ookura Market' has held a campaign spanning an entire year.

(*1) Watch auctions are held on the 25th of every month, jewelry auctions on the 26th, and bag auctions on the 27th. Other events, such as general goods auctions, are also held.

In recent years, due to soaring prices and shortages of luxury watch and brand-name goods, there has been an increase in transactions involving luxury watches, iconic brand bags, and precious metals for 'investment and asset' purposes. Under these circumstances, the secondary market for these items is expected to become even more active in the future. On the other hand, because these items involve high transaction values and a high volume of counterfeit goods, the importance of B2B auctions, which guarantee transaction safety through fair evaluations by professionals, is increasing.

Ookura operates the B2B auction 'Ookura Market' (Hakata-ku, Fukuoka City, Fukuoka Prefecture), which covers watches, bags, jewelry, and more. The items listed are diverse, including watches, bags, and general goods (tools) (*2), and are utilized by many participants, primarily second-hand dealers. In November 2025, the company promoted increased auction convenience by introducing online bidding to 'Ookura Market.'

This 'Annual Campaign' is a program that will offer reduced sales commissions and other benefits for specific auctions each month, such as watch and bag auctions, from April 2026 to March 2027. Details regarding the campaign from May onwards will be announced sequentially from the middle of the month preceding each event.

Through this campaign, the company aims to increase the number of 'Ookura Market' participants and strengthen its B2B auction business. By realizing an auction that can be used by more participants, the company intends to secure high-quality inventory and expand distribution.

(*2) Includes power tools, home appliances, beauty equipment, hobbies, antiques, precious metals, and other brand-name goods.

'Annual Campaign' Monthly Target Auctions (Planned)

About the April (Watch Auction) Campaign

The first installment of the 'Annual Campaign' in April will target the watch auction held on Saturday, April 25. In this auction, while a sales commission of up to 3% per transaction is typically charged to the seller, the sales commission for all Rolex items will be a flat 1% (*3).

(*3) Regarding customized items, the company will determine eligibility for the campaign based on its own market standards.

About Ookura Holdings Co., Ltd.

Since its establishment as Ookura Co., Ltd. in 2004, the company has specialized in luxury watches, bags, and jewelry, developing businesses such as purchasing, sales, wholesale, and auction operations. Since becoming part of the Geo Group in 2019, it has expanded its store business and now operates over 20 locations across Japan.

Representative: Kiyohiko Koga, Representative Director Address: 1-9-33 Hakataekiminami, Hakata-ku, Fukuoka City, Fukuoka Prefecture Business Description: Wholesale and retail of second-hand goods such as watches, bags, and precious metals in Japan and overseas; event sales of international jewelry; auction business; operation of OKURA stores; and e-commerce business. URL: https://www.wb-ookura.com/