GEO Announces Rental Launch of 'Scarlet Never-Ending' and In-Store Merchandise Fair at 50 Locations

GEO Store, a subsidiary of GEO Holdings Corporation, announced that it will begin rental services for Mamoru Hosoda's latest animated feature film, "Scarlet Never-Ending," on May 27, 2026.

To commemorate the release, GEO will host a special "Rental Launch Fair" at 50 selected stores nationwide, offering early access to new merchandise from Studio Chizu productions. This event is conducted in partnership with fellow group company viviON. From May 27 to June 17, 2026, designated stores will feature special corners for advance sales of new items and resales of previous merchandise. Furthermore, customers who rent eligible titles or purchase merchandise will receive a bonus card.

"Scarlet Never-Ending" is an original feature-length animation directed by Mamoru Hosoda, known for "Belle." The film tells the epic journey of Princess Scarlet, who vows revenge against the enemy who killed her father. The cast features a stellar lineup, including Mana Ashida, Masaki Okada, and Koji Yakusho.

During the fair, customers will receive one randomly selected bonus card (out of 7 designs) for every 1,000 yen (tax included) spent on eligible Studio Chizu rentals or merchandise purchases.