Gigi Inc. Aims to Create a World Where the Spirit of Pay-it-forward (On-okuri, Altruism) Circulates

Gigi Inc. (Representative Director: Ryosuke Imai, Location: Minato-ku, Tokyo, hereinafter "Gigi") aims to create a world where the spirit of pay-it-forward (On-okuri, altruism) circulates.

Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of "Gigi Inc."

Gigi, with its philosophy "Your Happiness is My Happiness," provides the "GOCHI Platform" which issues pay-it-forward type digital meal tickets, aiming to "create a world where the spirit of pay-it-forward (On-okuri, altruism) circulates." The "GOCHI Platform" offers a mechanism that connects people, restaurants, and communities through experiences such as "treating someone to a meal" or "gifting a meal to someone in the future."

◾️Background to Announcing This Dream Until now, Gigi has developed services that connect people through "food." On the "GOCHI Platform," starting with the web gift service for meals "Gochimeshi," it offers "Shashoku Gochimeshi" (using local restaurants as company cafeterias) and "Kodomo Gochimeshi" (turning local restaurants into children's cafeterias).

Through these services, what we have witnessed is the pure power of the desire "for someone else's sake," which cannot be measured by numbers or efficiency alone. A "treat" from someone warms the heart of the recipient and leads to kindness for the next person. We aim to expand a system where such small acts of pay-it-forward in daily life circulate more naturally within society.

April Dream is a day for companies to announce their dreams. Gigi took this opportunity to re-communicate the concept of "pay-it-forward," which is at our origin, to society. Through the announcement of this dream, we hope to spread opportunities for people to consider "what pay-it-forward they can do."

◾️Thoughts of Ryosuke Imai, Representative Director of Gigi Until now, Gigi has continued its business of connecting people's feelings through "food." What we have repeatedly felt in this process is that the simple feeling of "for someone else's sake" has the power to move people's hearts and lead to further kindness.

Supported by connections born from altruistic feelings, our initiatives have gradually expanded. Treating someone to a meal, gifting a meal to someone in the future. We want to create a world where such small acts of kindness naturally circulate within society. Gigi will continue to promote pay-it-forward under the philosophy of "Your Happiness is My Happiness."