Creating a World Where the Spirit of Pay-It-Forward (Altruism) Circulates

Gigi Inc. (CEO: Ryosuke Imai, Location: Minato-ku, Tokyo, hereinafter referred to as "Gigi") aims to create a world where the spirit of pay-it-forward (altruism) circulates.

Our company endorses April Dream, an initiative to share dreams on April 1st. This press release is the dream of "Gigi Inc.".

With the philosophy of "Your Happiness is My Happiness," Gigi provides the "GOCHI platform," which issues pay-it-forward digital meal tickets, aiming to "Create a world where the spirit of pay-it-forward (altruism) circulates." The "GOCHI platform" provides a system that connects people, restaurants, and communities through the experience of "treating someone to a meal" or "gifting a meal to someone in the future."

◾️Background of Sharing This Dream

Gigi has been developing services that connect people through "food." Based on the web gift service for meals, "Gochimeshi," on the "GOCHI platform," we offer "Shokugochi," which utilizes local restaurants as company cafeterias, and "Kodomogochi," which transforms local restaurants into children's cafeterias.

Through these services, we have witnessed the power of pure intentions, "for someone else," which cannot be measured by numbers or efficiency alone. A "treat" from someone warms the heart of the recipient and leads to kindness towards the next person. We want to expand a system where such small acts of kindness in daily life circulate more naturally within society.

April Dream is a day for companies to share their dreams. Gigi wanted to take this opportunity to re-communicate the concept of "pay-it-forward," which is at the core of our origins, to society. We hope that by sharing this dream, we can broaden the opportunities for people to think about "pay-it-forward that I can do."

◾️Message from Ryosuke Imai, CEO of Gigi

Gigi has continued to engage in businesses that connect people's feelings through "food." In doing so, we have repeatedly felt that the simple feeling of "for someone else" has the power to move people's hearts and lead to the next act of kindness.

Supported by connections born from altruistic intentions, our initiatives have gradually expanded. Treating someone to a meal, gifting a meal to someone in the future. We want to create a world where such small acts of kindness circulate naturally within society. Gigi will continue to expand the circle of pay-it-forward, guided by the philosophy of "Your Happiness is My Happiness."

◾️Gigi Inc. Overview

Location: 1-3-40 Roppongi, Minato-ku, Tokyo

Date Established: September 13, 2018

Representative Director: Ryosuke Imai

Business Activities: Internet Service Business

Homepage: https://www.gigi.tokyo