Gigi Inc. (Representative Director: Ryosuke Imai; Location: Minato-ku, Tokyo; hereinafter "Gigi") aims to create a world where the spirit of "pay it forward" (altruism) circulates.

Our company supports "April Dream," an initiative that encourages people to share their dreams on April 1st. This press release represents the dream of "Gigi Inc."

Guided by the philosophy "Your Happiness is My Happiness," Gigi provides the "GOCHI Platform," which issues pay-it-forward digital meal tickets, to "create a world where the spirit of 'pay it forward' (altruism) circulates." Through the "GOCHI Platform," we provide a mechanism that connects people, restaurants, and local communities through experiences such as "treating someone to a meal" or "gifting a meal to someone in the future."

◾️ Background of Sharing This Dream

To date, Gigi has developed services that connect people through the medium of "food." Building on our original web-based meal gifting service, "Gochimeshi," the "GOCHI Platform" now offers "Shashoku Gochimeshi," which allows local restaurants to serve as corporate cafeterias, and "Kodomo Gochimeshi," which turns local restaurants into children's cafeterias.

Through these services, what we have witnessed is the power of the pure desire to do something "for someone else"—a force that cannot be measured by numbers or efficiency alone. A "treat" from someone warms the heart of the recipient and leads to further kindness toward the next person. We want to expand a system where such small, everyday acts of paying it forward circulate more naturally throughout society.

April Dream is a day for companies to share their dreams. Gigi has chosen this opportunity to reaffirm and share our foundational concept of "paying it forward" with society. Through sharing this dream, we hope to spark conversations and encourage people to think about the "acts of kindness they can perform themselves."

◾️ Thoughts from Ryosuke Imai, Representative Director of Gigi

Gigi has continued to operate businesses that connect people's hearts and minds through the medium of "food." Throughout this journey, we have felt time and again that the simple desire to do something "for someone else" has the power to move people's hearts and lead to further kindness.

Supported by the connections born from altruistic intentions, our initiatives have gradually expanded. Treating someone to a meal, gifting a meal to someone in the future—we want to create a world where such small acts of kindness naturally circulate within society. Under our philosophy of "Your Happiness is My Happiness," Gigi will continue to expand the circle of paying it forward.

◾️ Gigi Inc. Overview

Location: 1-3-40 Roppongi, Minato-ku, Tokyo

Date of Establishment: September 13, 2018

Representative Director: Ryosuke Imai

Business Description: Internet service business

Website: https://www.gigi.tokyo

FACT BOX

  • Source: PR TIMES
  • Category: News