What is the impact of 'AI-like' writing on readers?

According to a Princeton University study, the same text rated 13.7 points lower when readers were told it was written by AI, indicating risks in perceived reliability and emotional engagement.

What are the '5 factors' that specifically cause unnaturalness in AI writing?

1. Repetition of abstract expressions, 2. Overuse of formal nouns (times, things, matters), 3. Lack of proper nouns, 4. Overblown expressions, 5. English-like sentence structures.

Who is the target audience for this new course?

The course is aimed at those who use AI in writing but feel quality issues, editors who want to articulate feedback to writers, and marketers seeking to balance efficiency and reliability.

What is the cost of using 'Conmarque Academy'?

The service costs 2,980 yen (tax excluded) per month per ID, providing unlimited access to webinars and courses, including the new one.

What are the challenges of using AI in SEO and interview articles?

SEO articles often suffer from off-topic issues and chains of abstraction, while interview articles may lose the speaker's personality and warmth. The course addresses these quality management challenges.

New Course Release: Eliminating 'AI-like' Writing — Transforming AI Text into Resonating Expressions

Published May 20, 2026 11:20 PM ・ Updated Jun 14, 2026 4:18 AM ・ 4 min read ・ Source: PR TIMES

GIG Inc. has launched a new course on its 'Conmark Academy' e-learning platform designed to eliminate the common pitfalls of AI-generated text and build reader trust. Based on recent research, the course identifies five factors that trigger an 'AI-like' feel and provides practical solutions.

GIG Inc. (Chuo-ku, Tokyo; CEO Takahiro Iwakami) has released a new practical course titled "Eliminating AI Writing! From 'AI-like' to 'Resonating Expressions' | How to Fix That 'Awkward' Feel" on its content marketing e-learning platform, Conmark Academy.

### Background: Readers are increasingly sensitive to 'AI-like' content As generative AI becomes a staple in content creation, having readers perceive content as 'AI-made' poses a significant reputational risk. According to a study from Princeton University (Haverals & Martin, 2025), even with identical text, readers' evaluations dropped by 13.7 points just by being told it was written by an AI compared to being told it was written by a human. This means that if content is judged as AI-like, the passion and reliability the writer intended to convey are less likely to reach the audience.

### Course Content: 5 Factors of 'AI-likeness' and Solutions The course explains five representative factors that subconsciously make readers feel a text is 'AI-generated':

[5 Factors of AI-likeness] - Repeated Abstract Expressions: Concepts without specific details. - Overuse of Formal Nouns (toki, koto, mono): Leading to a flat, rhythmic-less tone. - Lack of Proper Nouns: Relying on generic generalizations seen elsewhere. - Over-the-top Expressions: Excessively dramatic or unnatural emphasis. - Translation-style Syntax: Unnatural word order or connections stemming from English direct translations.

Furthermore, the course dives deep into quality control issues such as point-of-view shifts in SEO articles and the loss of the speaker's personality and warmth in interview-based articles.

### About Enrollment Conmark Academy is a subscription service available for 2,980 JPY (excluding tax) per month per ID. Subscribers gain unlimited access to the new course as well as a catalog of past webinars and lectures.

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Source: PR TIMES
Category: New Product

New Course Release: Eliminating 'AI-like' Writing — Transforming AI Text into Resonating Expressions

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