Tabekko Doubutsu LAND Pop-up Store, which has surpassed 320,000 cumulative visitors, to be held for a limited time at Tokyo Character Street from May 8th! Six new types of 'Petapeta Stickers' to be pre-released exclusively at the venue!

The experiential indoor event 'Tabekko Doubutsu LAND', which allows visitors to enjoy the world of Ginbis Co., Ltd.'s long-selling biscuit 'Tabekko Doubutsu', will appear as a pop-up store, 'Tabekko Doubutsu LAND POP UP STORE', for a limited time from Friday, May 8th to Thursday, May 21st, on the 1st floor of 'One Spot' in Tokyo Character Street.

The 'Tabekko Doubutsu LAND POP UP STORE' will sell numerous items that have been popular at the merchandise shop of 'Tabekko Doubutsu LAND' so far.

You can purchase original goods from the past four 'Tabekko Doubutsu LAND' events, from its first holding in 2023 to the latest event in the summer of 2025 (※1).

Furthermore, as sticker collecting gains attention again, following the popular 'Pukupuku Stickers' that once sold out, all six types of the new product 'Petapeta Stickers' will be pre-released exclusively at the venue (※2).

Please enjoy this special limited-time pop-up store.

Petapeta Stickers 726 yen (tax included), all 6 types These are two-layer stickers, as the name 'Petapeta' (onomatopoeia for sticking) suggests, made by layering two sheets of paper. Their tactile, three-dimensional feel enhances the cuteness of the animal characters.

※1 Regarding available products ・Some products may not be available. Please understand in advance.

※2 Regarding 'Petapeta Stickers' ・'Petapeta Stickers' are planned to be sold on Ginbis's official online store 'Ginbis Market' and other places after this pop-up store event.

'Tabekko Doubutsu LAND POP UP STORE' Purchase Benefit Information There is also a purchase benefit where customers who spend 3,000 yen (tax included) or more within the 'Tabekko Doubutsu LAND POP UP STORE' will receive one random 'Employee ID' (total of 9 types) featuring an animal character (※3).

The employee ID comes with a keyring, allowing you to customize it to your liking by combining it with your favorite items.

※3 Notes on Purchase Benefits ・Accounts cannot be combined/split. ・Only one item will be given per person per transaction. ・Quantities are limited, so it will end once supplies run out.

'Tabekko Doubutsu LAND POP UP STORE' Event Overview Store Name: 'Tabekko Doubutsu LAND POP UP STORE' Period: Friday, May 8, 2026 ~ Thursday, May 21, 2026 Location: 1st floor 'One Spot', Tokyo Character Street, Tokyo Station Ichibangai Business Hours: 10:00~20:30 (until 18:00 on the last day) Admission Fee: Free

For the latest information, please check the official SNS of 'Tabekko Doubutsu LAND'.

'Tabekko Doubutsu LAND' Official SNS Official X (https://x.com/tabekko_land) Official Instagram (https://www.instagram.com/tabekko_land/)

What is 'Tabekko Doubutsu LAND'?

©Ginbis An experiential indoor event where you can enjoy the world of 'Tabekko Doubutsu', featuring photo spots, food and drinks, and merchandise. To commemorate the 45th anniversary of 'Tabekko Doubutsu', it was first held from March to May 2023 at Tokyo Dome City Gallery AaMo, and then from July to September 2023 at Yokohama ASOBUILD. Due to its popularity, it was held again from July to September 2024 and from July to September 2025 at Yokohama ASOBUILD. The cumulative number of visitors has exceeded 320,000 (Planning and operation: Twin Planet).

What is 'Tabekko Doubutsu'? Tabekko Doubutsu is a long-selling product launched in 1978. It aims to be a 'parent-child communication biscuit' where children can learn while enjoying a tasty snack. The 'Tabekko Doubutsu Butter Flavor' features 46 types of animal-shaped biscuits with their English animal names printed on them. The packaging offers various entertainment and educational content, with English and Japanese animal names listed on the back, allowing children to learn visually while eating the biscuits. Currently, beyond confectionery, it is widely enjoyed by people of all ages through character merchandise sales, limited-time events, pop-up shops, and movie releases.

©Ginbis Tabekko Doubutsu: https://ginbis.co.jp/product/tabekkodobutsu/

Company Overview ・Ginbis Co., Ltd.