GiXo to Speak at LINE Yahoo's 'Hello Friends! W!th LINE Yahoo' Event, Explaining LTV Improvement for Light Users Using AI x Gamification x LINE

GiXo Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Tomohiro Amino, hereinafter: our company) will exhibit and speak at a session at the business event 'Hello Friends! W!th LINE Yahoo' (held on Tuesday, May 12 to Wednesday, May 13, 2026, at the Shinjuku Sumitomo Building) hosted by LINE Yahoo Corporation.

'Mygru', provided by our company, is a platform that promotes behavioral changes in customers through 'Data/AI x Gamification'. By linking with LINE Mini Apps, we have supported initiatives aimed at promoting store visits, circulation, and habituating customer behavior across a wide range of industries, including commercial facilities, infrastructure companies, local governments, and the entertainment sector.

Based on this knowledge, in this session, we will explain how to improve LTV and loyalty design for light users by combining AI and gamification, utilizing the daily touchpoint of LINE.

In addition, our company's 'Mygru' has been adopted for 'Hello Friends! Comedy Battle 2026', where users can vote via a LINE Mini App, allowing you to experience it through this user-participatory project.

Session Overview Due to the soaring Customer Acquisition Cost (CAC), 'improving the LTV of light users' so that interactions don't end after just one time is being emphasized. However, it is difficult to even establish touchpoints with light users in the first place, and it is impossible to manually optimize value propositions for each customer.

In this lecture, we will talk about improving LTV and loyalty for light users with AI and gamification, set on the stage of LINE as a daily touchpoint.

Title: The Solution for the Era of Soaring CAC! Dramatically Raising the LTV of Light Users! ~Loyalty Design Realized by AI x Gamification x LINE~ Date & Time: Wednesday, May 13, 2026, 13:50 - 14:10 Location: Shinjuku Sumitomo Building, Sankaku Hiroba Participation Fee: Free Speakers: Ryoji Kuroda, GiXo Ltd. (Data-Informed Business Division, Marketing & Sales Division Director) Satoshi Sekino, LINE Yahoo Corporation (OA/MINI Sales SBU, Solution Promotion Unit, CX Execution Division Lead)

Details and Registration

'Hello Friends! Comedy Battle 2026' Overview Our company's 'Mygru' is adopted as the mechanism supporting the participatory experience in a user-participatory comedy live show where you can vote via a LINE Mini App.

Popular Yoshimoto comedians making waves right now gather at Sankaku Hiroba! Watch the live comedy battles unfolding on-site and vote for the comedian you thought was funny using the LINE Mini App!

Date & Time: Wednesday, May 13, 16:00 - 17:00 Location: Shinjuku Sumitomo Building, Sankaku Hiroba How to participate: Offline (watching the stage at the venue) / Online (watching the live stream on the LINE Mini App)

Booth Overview We will set up a special 'Mygru' booth inside the venue. At the booth, we will introduce the overview of 'Mygru' and past use cases, and our representatives will also be available for individual consultations.

'Hello Friends W!th LINE Yahoo' Event Overview Date & Time: Tuesday, May 12 - Wednesday, May 13, 2026, 11:00 - 17:00 each day Location: Shinjuku Sumitomo Building, Sumitomo Hall / Sankaku Hiroba Participation Fee: Free * Our company is sponsoring this event as a Silver Sponsor. * Our company is a 'Technology Partner' in the LINE Yahoo Partner Program. https://www.lycbiz.com/jp/partner/technology/line/

Details and Registration

'Mygru' - A Platform Utilizing 'Data/AI x Gamification' (https://www.mygru.jp) Mygru is a platform that designs customer behavioral changes through 'Data/AI x Gamification'. By integrating offline and online behavioral data and zero-party data, it visualizes and structures actions 'just before purchase', such as store visits, circulation, and contact frequency. Furthermore, by accumulating small behavioral changes through 'missions' such as challenges, questionnaires, and incentives, it realizes continuous customer use = habituation. Through this series of processes, it functions as a 'Data-Informed customer nurturing foundation' that integrally runs everything from data acquisition to behavioral change and re-learning. (Patent pending, Patent No. 6841539, etc.)

About GiXo Ltd. (https://www.gixo.jp/)