la belle vie's TREND LAB. survey on GW spending shows 34% of high spenders (10k+ yen) took no photos, but 80% rated it positively, showing recording memories is not linked to satisfaction.
la belle vie Co., Ltd., operator of TREND LAB., released survey results on May 2026 regarding Golden Week (GW) activities, based on 306 respondents. The survey revealed that 49% of respondents did not take any photos during the holidays. Among high-spending respondents who spent 10,000 yen or more (representing 53% of the total), 34% took zero photos. Interestingly, approximately 80% of these high spenders who took no photos evaluated their spending positively as either a fair price or a meaningful investment. Overall, the most common spending amount during GW was between 10,000 to 30,000 yen (27%), while 11% spent nothing. Across all segments, over 70% reported positive sentiment toward their expenditures, with only 2% expressing regret. The top subjects photographed by those who took photos were friends/family smiles (34%), followed by landscapes (27%) and visited places (24%). These findings highlight a shifting consumer pattern where satisfaction is internally driven and no longer depends on capturing or sharing digital evidence.
FACT BOX
- Source: PR TIMES
- Category: business
FAQ
Which company conducted the survey, and what is the project name?
It was conducted by la belle vie Inc. under their project "TREND LAB."
When and how was the survey conducted?
It was conducted online between May 14 and May 24, 2026, targeting TREND LAB. readers, GLADD Instagram followers, and GLADD members, with 306 valid responses.
What was the most common budget range for Golden Week, and what percentage spent 10,000 yen or more?
The most common range was "10,000 to 30,000 yen" (27%), and those who spent 10,000 yen or more accounted for 53% of the total.
What trend was observed among high spenders regarding taking photos and their evaluation of spending?
Among those who spent 10,000 yen or more, 34% did not take any photos, and about 80% of those non-photo takers evaluated their spending positively.
What are the corporate details of la belle vie Inc.?
The company is located at 5F Oak Akasaka Bldg, 7-1-16 Akasaka, Minato-ku, Tokyo, led by President Hiroyuki Oho, and was established on March 24, 2009.