G LION GROUP (Zeraion Group / Location: Kobe, Hyogo Prefecture, Representative Director: Hideaki Kikuchi), which operates the automobile dealership 'Nakajima' centered in the Kanto region, has compiled order data from January 1, 2026, to June 30, 2026, and published the '2026 First Half New and Unused Registered Car Popularity Ranking'. Real purchase data from users reveals consumers seeking a 'rich car life' that harmonizes with modern living, not just as a means of transportation.
Design and Practicality for Daily Use: Top 3 are Daihatsu Models
According to the company's compilation, the most chosen model by customers in the first half of 2026 was the 'Move Canvas Stripes G'. Following that, the 'Move L' took second place, and the 'Atrai RS' came in third, with Daihatsu models dominating the top three.
The Move Canvas, which took the top spot, is praised not only for its cute design but also for the convenience of its sliding doors on both sides and ease of driving. It is supported by a wide range of customers from the child-rearing generation to senior citizens as a second car. It has gained high empathy as a car that cleverly balances 'design preference' and 'ease of daily use', turning daily commuting into a pleasant experience. Additionally, models like Suzuki's 'Hustler' and Mitsubishi's 'Delica Mini', which rank fourth and beyond, also made the list, adding color to weekends and hobbies and encouraging new challenges.
The 'Daihatsu Move Canvas Stripes G', which topped the 2026 first half new and unused registered car order ranking, combines design and usability and is supported by a wide range of generations.
The actual ranking of sold new and unused registered cars (first half of 2026) was as follows:
1st Place: Move Canvas Stripes G 2nd Place: Move L 3rd Place: Atrai RS
All three top models are Daihatsu cars, supported by their ease of daily use and high cost performance.
The 'Daihatsu Move L', which ranked second, is supported by a wide range of generations as a car for daily use such as commuting and shopping, with its easy-to-handle size and well-equipped basic performance. The third place is the 'Daihatsu Atrai RS', which is popular as a light van that excels in both cargo space and driving performance, active in a wide range of scenes from work to outdoor activities and car camping.
Additionally, models such as Delica Mini, Hustler, Rocky HEV, and Solio HYBRID, which rank fourth and beyond, are also listed, each with rich individuality tailored to lifestyles such as outdoor activities, work, and child-rearing.
A trend of 'choosing a car that suits my lifestyle' rather than 'choosing because it's popular' is also evident from this ranking.
The 'Mitsubishi Delica Mini' is supported by those who enjoy an active lifestyle with its SUV-style design and high traversability. The 'Suzuki Hustler Tough Wild Turbo' combines a unique design with the powerful driving of a turbo, and is a popular model that excels in both street driving and leisure.
Nakajima's Commitment: Starting a New Daily Life 'Immediately, Without Waiting'
Behind this ranking is the growing need among consumers, amid prolonged delays in new car delivery times, to 'enjoy a new car life right now'.
To respond to customers' wishes in the region, such as 'smoothly switching cars at the time of vehicle inspection' and 'using them from the next day to match changes in life stages', Nakajima is actively strengthening its lineup by reviewing the inventory composition of 'unused registered cars' on a daily basis.
Unused cars, which are in the same condition as new cars but can be delivered in the shortest possible time (immediate delivery), meet the needs of modern customers who prioritize time performance (time performance). Without wasting customers' precious time, it provides the experience itself of being able to 'start a new daily life filled with emotion and joy immediately, without waiting'.
Popular models are displayed centered on unused registered cars. Nakajima proposes a car that 'can be driven immediately' based on sales data.
Our Way: Beyond the Manufacturer's Frame, Close to Your Life
The biggest feature of Nakajima is that it can compare and examine popular models from various domestic manufacturers in one stop without being limited to a specific manufacturer.
It is an environment where you can choose a car that resonates with your senses from the perspective of 'which car is best for my life and my family's life', not 'choosing because it's a specific brand'. This is exactly the attitude that Nakajima values, 'accompanying the life of each customer'. Nakajima will continue to deliver a rich and fun car life experience to customers in the region through the best match.
Company Profile
The King Mark is the symbol of Nakajima
Company Name: Nakajima Automobile Industry Co., Ltd.
Location: 5-5-7 Honcho Nishi, Chuo-ku, Saitama City, Saitama Prefecture 338-0004 (Headquarters)
URL: https://www.nac-town.co.jp/
Sales Locations: Koshigaya Store, Kasukabe Store, Tokorozawa Store, Fujimi Store, Omiya Store, Tsukuba Store
About Zeraion Group
Since its founding in 1986, Zeraion Group has been expanding its business both domestically and internationally, centered on the core business of being an official dealer for imported cars such as BMW and domestic cars. In recent years, driven by the desire to 'deliver more satisfaction to more customers', the group has expanded its business not only in the automotive field but also in various experience fields such as food and beverage, accommodation, weddings, lifestyle, culture, and travel. As a company that creates value unique to the Zeraion Group, we will continue to provide rich experiences that resonate with customers' senses and accompany their lives.
<Company Overview>
Founded: March 1986
Headquarters Location: 11-1 Shinko-machi, Chuo-ku, Kobe City, Hyogo Prefecture 650-0041 G LION Awa-s Building
Representative: Representative Director and President Hideaki Kikuchi
Group Employees: 5,792 (as of March 2026)
Group Companies: 163 (as of March 2026)
Group Locations: 503 stores (as of March 2026)
2025 Fiscal Year Sales: 462.8 billion yen
Zeraion Group HP
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: MUVE L / ATREI RS