JCB Co., Ltd. is rolling out a series of promotional activities in collaboration with the latest Disney & Pixar film, 'Toy Story 5'. These include brand commercials, movie coupon campaigns, and more. Through initiatives linked to the film's world, JCB aims to share the appeal of the work while providing unique experiential value. The commercial, themed around 'things that remain important as time passes,' will be released on YouTube on June 1. Additionally, a drone show featuring Woody and Buzz will take place at the 45th Yokohama Port Opening Festival on June 2. Starting July 3, JCB will distribute discount coupons for TOHO Cinemas, introduce new Disney★JCB card designs, and offer 'Toy Story 5' themes for the MyJCB app. A discount campaign for Disney+ is also currently underway.
FACT BOX
- Source: PR TIMES
- Category: Corporate Promotion
- Organizations: JCB / Disney / Pixar