Refreshing Citrus Aroma and Cool Sensation for "Fresh Breath"! "Clorets XP Citrus Blend" to Go on Sale Nationwide from July 13 (Mon)

Mondelez Japan Inc. (Head Office: Shinagawa-ku, Tokyo / President: Yusuke Ikari) will launch "Clorets XP Citrus Blend" from the "Clorets" brand, known for its fresh breath, nationwide starting July 13 (Mon). This product is a blend of five citrus flavors, offering a refreshing sensation with the crisp aroma of citrus fruits that spreads the moment you chew, combined with Clorets' signature coolness.

The "Citrus Blend" flavor, perfect for summer, is now available from Clorets! "Fresh Breath" with a refreshing fruity feel and coolness!

"Clorets XP Citrus Blend" has been created by combining the refreshing aroma of citrus fruits with Clorets' characteristic coolness, adding a fruity sensation to the "refreshing feeling."

A luxurious blend of the sweetness of orange and tangerine, the refreshing tartness of lemon and grapefruit, and the slightly bitter accent of lime. It's a product that offers a deep, fruity taste unattainable with a single fruit, and a fresh aroma that spreads the moment you chew. The packaging utilizes Clorets' signature green color while incorporating a design that conveys summer freshness and the deliciousness of citrus fruits.

Fruit flavors have long had stable demand in the gum market. Among them, citrus flavors are popular as seasonal staples in various categories such as beverages and confectionery, and their taste is perfect for a change of pace and refreshment during the hot season. *1

By combining Clorets' unique refreshing coolness with a citrus blend perfect for the summer season, this flavor has been decided for launch as an ideal choice for work, study breaks, or whenever you want to switch your mood.

Please enjoy a refreshing experience with "Clorets XP Citrus Blend," complete with a crisp fruity sensation and fresh breath.

*1 INTAGE SRI+ and SCI Gum Category Data 2022-2023

[Product Overview]

About Mondelez Japan:

Mondelez Japan is part of Mondelez International, a confectionery company enjoyed in approximately 150 countries. In Japan, we started our business in 1960 and have introduced beloved brands such as "Clorets," "Recaldent," "Halls," "Oreo," and "Ritz." We hold the second-largest position in the domestic gum market.

[Inquiries about the Product]

Mondelez Japan Customer Service Center 0120-199561 9:00 AM - 5:00 PM (Excluding Saturdays, Sundays, Public Holidays, and Company Holidays)