Gurunavi announced "Sanshinko Gourmet" as the 2026 summer food trend to combat record-breaking heat. Defined as dishes incorporating sour, spicy, or fragrant elements, they stimulate appetite and provide refreshing relief. An April 2026 survey of about 300 restaurants showed 26.3% predicted "Sanshinko" as the biggest trend. A May 2026 user survey revealed 8 of the top 10 flavors craved in mid-summer related to these elements. Furthermore, 34% of users desire spicy food in summer, with searches for "Malatang" and "Biryani" surging 2.5 times over the past year. To highlight this, "CLUB RED" chefs developed special menus, including black vinegar sweet and sour pork, spicy Gamjatang noodles, and fragrant clay pot rice. Dietitian Yoshie Itagaki explains sourness aids digestion, spiciness lowers body temperature via sweat, and fragrance reduces heat discomfort.
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- Source: PR TIMES
- Category: business