Pro Esports Team "ZETA DIVISION" Announces Participation in "TOKYO GAME SHOW 2026"

GANYMEDE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Nishihara), which operates the professional esports team "ZETA DIVISION," is pleased to announce its participation in "TOKYO GAME SHOW 2026," one of the world's largest game exhibitions, held from September 17 (Thu) to September 21 (Mon, holiday), 2026, continuing from last year.

ZETA DIVISION has participated in "TOKYO GAME SHOW" for two consecutive years since 2024. The unprecedented booth exhibition by a professional esports team amidst a venue crowded with game titles and hardware manufacturers has been a great success every year. The overwhelming passion of the fans who visited our booth not only demonstrated our presence beyond the realm of esports teams but also provided a valuable opportunity to reaffirm the bonds of community that we cherish.

▼TOKYO GAME SHOW 2025 // ZETA DIVISION AFTER MOVIE

And now, in 2026, our third year of participation.

We will continue this momentum and deliver exciting times and content to everyone who visits the "TOKYO GAME SHOW 2026" ZETA DIVISION booth.

ZETA DIVISION × SEGA Lounge

This year, we are teaming up with major game developer "SEGA" to launch a special lounge space, "ZETA DIVISION × SEGA Lounge."

The partnership with SEGA has been further strengthened by the addition of Sonic the Hedgehog to ZETA DIVISION.

▼Article on Sonic the Hedgehog's Joining: https://zetadi.vision/sonicthehedgehog

We aim to create a new creator lounge through co-creation, merging the game culture we have cherished with SEGA's world-class IPs and amusement content.

*General visitors cannot enter the lounge.

At the booth, we will prepare spaces and content that will allow everyone who visits to enjoy themselves even more than last year. "TOKYO GAME SHOW," which has become even more powerful with its five-day duration, includes opportunities to interact with familiar players and streamers.

With special content that can only be delivered this year, our members and staff look forward to welcoming you.

"TOKYO GAME SHOW 2026" Event Overview

Name: TOKYO GAME SHOW 2026

Organizer: Computer Entertainment Supplier's Association (CESA)

Co-organizers: Nikkei Business Publications, Inc., Sony Music Solutions Inc.

Dates:

September 17 (Thu), 2026 Business Day 10:00 AM - 5:00 PM

September 18 (Fri), 2026 Business Day 10:00 AM - 5:00 PM

September 19 (Sat), 2026 Public Day 9:30 AM - 5:00 PM

September 20 (Sun), 2026 Public Day 9:30 AM - 5:00 PM

September 21 (Mon, holiday), 2026 Public Day 9:30 AM - 4:00 PM

*Opening hours differ between Business Days and Public Days.

*On Public Days, opening hours may be advanced by 30 minutes depending on the situation.

Venue: Makuhari Messe (Mihama-ku, Chiba City) Halls 1-11 / International Conference Hall / Event Hall

Estimated Visitors: 300,000

Official Website: https://tgs.cesa.or.jp

Official X: https://x.com/tokyo_game_show

Official Instagram: https://www.instagram.com/tokyo_game_show/

Official Facebook: https://www.facebook.com/tokyogameshow/?locale=ja_JP

Official TikTok: https://www.tiktok.com/@tokyogameshow.official

Official YouTube: https://www.youtube.com/@tokyogameshow

Official Twitch: https://www.twitch.tv/tokyogameshow1

About SEGA

SEGA Corporation develops, publishes, and operates game content for home consoles, PCs, and smartphones. Leveraging the expertise gained from its game business, the company also engages in digital services and the planning, development, and sale of character merchandise, including prizes.

In its game business, SEGA provides game content developed at its studios in Japan and overseas to customers worldwide through its global network of offices.

Web: https://www.sega.co.jp/

About ZETA DIVISION

Established in 2018, ZETA DIVISION is a leading brand that continues to establish a gaming lifestyle and transmit new culture. We enrich gamers and the culture surrounding them, discover new creators, and shape the next generation of culture. We aim to transmit new styles that are not bound by existing culture and strive towards a future where gaming culture is established as a widely accepted common value.

Web: https://zetadivision.com

X: https://x.com/zetadivision

Instagram: https://www.instagram.com/zetadivision

YouTube: https://www.youtube.com/c/ZETADIVISION

TikTok: https://www.tiktok.com/@zetadivision