BRADELIS New York Launches Long-Awaited Non-Wired Miniimizer Bra to Make Full Busts Appear More Compact

Gold Flag Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; President and CEO: Akiyo Hirakubo), the company behind the body-shaping lingerie brand BRADELIS New York, which features a unique 3-step shaping system, has launched the 'Lace Miniimizer Non-Wired Bra'—a bra designed to make full busts appear more compact.

Previously, BRADELIS responded to customer feedback such as 'I want my large bust to look smaller' and 'I want a clean, understated look without emphasizing my bust' by launching underwire bras that compactly shape full busts. With recent summers frequently recording scorching temperatures above 35°C, the brand developed its first-ever non-wired miniimizer bra, driven by the desire to offer a lightweight, comfortable option for women with full busts.

The 'BRADELIS Lace Miniimizer Non-Wired Bra' features larger cups than the company’s previous non-wired bras, with a size range from 70E to 85G (sizes M to 3L). The focus was on achieving a compact, beautiful silhouette with gentle fabric against the skin. The original thin molded cups have a deeper capacity than previous non-wired models. Their 3D structure supports the natural roundness of the bust while reducing volume and creating a natural, flattering shape. The crossover (cami-style) design centers the bust and neatly shapes the sides, while the wide, high-side band with power netting provides stable support even without wires. The elegant geometric lace is stretchy and conforms flexibly to the body, offering high comfort and a smooth finish with minimal texture—ideal for wearing under T-shirts. Additionally, soft brushed tape on the side of the cup and underband prevents seams from rubbing directly against the skin, ensuring comfort during extended wear.

Product Highlights

① Deep 3D molded cups reduce bust volume while creating a beautiful silhouette

The original thin molded cups offer slightly deeper capacity than previous models (compared to BRADELIS non-wired bras).

The 3D structure supports the bust’s natural shape while reducing volume and achieving a flattering, natural silhouette.

② Patented stretchable mesh tape with excellent breathability

A patented original pattern uses 'mesh tape' instead of wires, conforming precisely along the inframammary fold (Patent No. 5185887).

The mesh stretches and contracts according to bust size, ensuring a secure fit across a wide range of sizes and preventing upward shifting. Its breathable structure also resists moisture buildup.

Additionally, the 'lift-up loop' wraps around the bust line, providing firm lift.

③ Prevents side bulge for a sleek, streamlined look

Stretch Leavers lace backed with thin power netting creates a flexible, supportive fabric. The camisole-style design centers the bust and prevents side spillage.

The high-side construction includes side bones that contain side flesh for a clean, streamlined appearance.

Product Overview

The long-awaited non-wired version of the miniimizer bra is now available.

This shaping non-wired bra combines BRADELIS’s unique pattern engineering with original molded cups to naturally reduce bust volume while creating a sleek, beautiful silhouette. The camisole-style design centers the bust and shapes the sides, while the wide underband with power netting ensures stable, comfortable wear—wire-free support made possible.

The matching lace brief features a high-rise cut that fully covers the hips and lower abdomen. The top front waistband uses a gathered power net design to prevent digging in. The leg openings are curved at an angle designed to avoid groin irritation.

♦ Product Information

• Product Name: BRADELIS Lace Miniimizer Non-Wired Bra (Online Store Exclusive)

• Price: ¥7,040 (tax included)

• Colors: Black, Nude Pink

• Sizes: M / L / LL / 3L

https://www.bradelis.shop/c/bra/mg126101

• Product Name: BRADELIS Lace Miniimizer Style Brief (Online Store Exclusive)

• Price: ¥3,960 (tax included)

• Colors: Black, Nude Pink

• Sizes: M / L / LL

https://www.bradelis.shop/c/bottom/mg226101

• About BRADELIS New York

Launched in New York in 1994, BRADELIS New York is a shapewear lingerie brand refined to suit Japanese women’s body types and preferences. It offers a new concept in lingerie that combines fashion and shaping through its unique 3-step body-shaping system.

◆ Official Websites

• Official Brand Site

https://www.bradelisny.com/jp/

• Official Online Store

https://www.bradelis.shop/