Responding to the need to continue shaping even in the hot summer: Bradelis New York launches a new soft-type wire bra with a gentle feel on the skin!

Gold Flag Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; President and CEO: Teruyo Hirakubo), which develops the shaping underwear brand "BRADELIS New York" that shapes the body with its unique 3-step function, will launch the soft-type wire bra "Jasmine Soft 26A1" with a gentle feel on the skin on July 8, 2026 (Wed).

Bradelis New York offers "STEP Shaping Bras" every season that nurture the bust in three stages: gather, lift, and shape, and we propose them tailored to each customer's bust condition and concerns. We recommend wearing shaping underwear for a certain period to shape the bust from the foundation and gather flesh that has flowed to the sides and back. However, due to feedback such as "It's too hot to wear shaping underwear in the summer" and "I stopped wearing shaping underwear and the flesh I had shaped flowed away again," we have developed a wire bra that can be worn even in the recent extreme heat.

Based on the "Jasmine" STEP 1 shaping bra, which gathers flesh that has flowed to the sides and back with a wide cup structure, the back uses a highly elastic and soft tricot fabric, also used in sportswear, to reduce the feeling of tightness. The sewing is designed with a focus on the feel against the skin, achieving a comfortable fit that can be recommended even to those who are not accustomed to wire bras.

This is a must-try item not only as summer shaping underwear but also for those who are new to shaping underwear, those who feel changes in their skin quality due to age, and those who are wearing a wire bra for the first time in a while as they return to social life after childbirth.

Product Overview

A design that expresses a delicate sparkle like jewelry, combining stretch raschel lace with a large floral motif and film yarn for a three-dimensional effect.

The cups and wires are based on the STEP 1 Jasmine type with a wide cup circumference, gathering flesh from the sides and back without escape to create a three-dimensional bust.

The back uses a soft, stretchy tricot fabric, pursuing a comfortable fit that even those who dislike wire bras can feel at ease.

♦Product Information

- Product Name: Bradelis Jasmine Soft Step 1 Bra 26A1

- Price: \9,900 (tax included)

- Size Range: 65-75/B-F (\*65B not available)

- Product Name: Bradelis Jasmine Soft Style Panty 26A1

- Price: \4,950 (tax included)

- Size Range: M, L

- Product Name: Bradelis Jasmine Soft Style Tanga 26A1

- Price: \4,620 (tax included)

- Size Range: M, L

- Colors: Black, Pink, Light Gray

- About BRADELIS New York

Born in New York in 1994, this shaping underwear brand has been improved to suit the body types and preferences of Japanese women. It is a new sensation lingerie that achieves "fashion" and "shaping" through its unique 3-step system for body makeup.

◆Official Website

- Official Brand Site

https://www.bradelisny.com/jp/

- Official Online Store

https://www.bradelis.shop/