GoodBeer&Friends Co., Ltd. (Headquarters: Shinagawa, Tokyo; CEO: Yuki Kanamori), which aims to create a world where breweries, restaurants, and consumers connect organically through craft beer, announces the development and launch of "Katsushika Nonbe Craft LIGHT: Katsushika Omatsuri Ale" in collaboration with Taiyo Ohno, owner of the izakaya "Torisakaba Haikara" in Shin-Koiwa, Katsushika Ward.

Starting June 2, 2026, this summer-exclusive product will be available. It is a session IPA with an alcohol content of 4.5%. Using New Zealand-grown Nelson Sauvin hops, it offers notes of lychee and white grapes. Its balanced acidity pairs well with izakaya staples and spicy dishes.

The product was developed to cater to the lower-alcohol preference of younger generations and to differentiate from existing 9% ABV products. It also features a collaboration with the local soccer team, Nankatsu SC, with a blue label inspired by the team's colors and a catchphrase reminiscent of the series "Captain Tsubasa." The project aims to revitalize Katsushika's "drinker culture" through sales at local restaurants and events.

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  • Source: PR TIMES
  • Category: 新商品発表