got2b, the No. 1 bleach-on color brand*1, introduces "Pastel Collection" with 3 new translucent and glossy colors to its "Bonding Metallics" series.

Hair cosmetic brand "got2b," which incorporates salon techniques and knowledge into home care products, is expanding its "got2b Bonding Metallics" series, equipped with bonding technology that protects and strengthens hair from within. This time, from this series, the "Pastel Collection" (3 colors in total), which allows users to enjoy translucent pastel tones, will be launched on Monday, April 13, 2026.

In recent years, styles that incorporate a sense of seasonality while coordinating the overall tone of attire have become widespread, and there is a growing demand for lighter and softer impressions in hair color. This Pastel Collection was developed against the backdrop of these changes, responding to the desire for a translucent finish.

The Pastel Collection features three colors: the new "Milk Tea Beige" for a soft impression, the new "Pale Lavender" for natural translucency, and the gently bright "Silver Sakura" (package renewal), like cherry blossoms. With color design incorporating pastel, sweetness, and neutrality, which are 2026 trend keywords, it creates a world where brightness and shine can be felt in a gentle mood.

This series incorporates salon-derived bonding technology, aiming for a comfortable finish even with home coloring, while considering damage. The packaging is also designed to be easy to understand the hair color and finish at a glance, and to have a soft impression matching the pastel color tones.

The colors, designed with brightness and translucency that blend into everyday style, are perfect for creating a subtle impression according to the season or for a change of pace. Since the tones are not too strong and are gentle, these colors are easy to incorporate even for those trying high-tone coloring for the first time.

*1 got2b series / Intage SRI+ / Total of bleach market and fashion semi-permanent market / January 2023 - December 2025

got2b Bonding Metallics Pastel Collection

New release on Monday, April 13, 2026, 1 item, 3 types <Quasi-drug>

2 new colors (Milk Tea Beige, Pale Lavender) 1 package renewal (Silver Sakura) Manufacturer's suggested retail price: 1,320 yen (tax included) (1,200 yen excluding tax) Colors: Milk Tea Beige, Pale Lavender, Silver Sakura *This hair dye is to be used on hair that has been lightened with bleach or similar treatments. Contents: Agent 1: 55g Agent 2: 110mL (Quasi-drug) / Bonding Treatment: 15g (Cosmetic) / Cape / Ear Covers / Gloves Sales locations: Drugstores nationwide, Amazon, Rakuten, etc.