THE CARAMEL CROWN, a caramel sweets specialty store operated by Grapestone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), will open a pop-up store at the Keio Department Store Shinjuku MB Floor Confectionery Event Space from Thursday, May 28, to Wednesday, June 10, 2026.
Osaka-born caramel sweets brand debuts in the Shinjuku area Having opened as an exclusive brand at Hankyu Umeda Main Store last April and drawing long lines every day, this popular brand is finally making its Shinjuku debut. The highlight is the brand's flagship product, 'THE Butter Caramel Sand,' known for its melting, raw texture.
[Highlight] Melting texture! New sensation caramel sand The main focus is the buttery, rich 'Butter Caramel' filling with a melting, raw texture. By using the 'Melty Robe' method—wrapping chunks of freshly cooked, gooey butter caramel in fondant—the brand has perfected a sandwich that offers the softness of a freshly made treat.
Product Lineup - THE Butter Caramel Sand: 5 pieces 1,188 JPY, 8 pieces 1,944 JPY, 12 pieces 2,916 JPY - Caramel Mille-feuille: 5 pieces 1,080 JPY - Caramel Cake: 4 pieces 1,134 JPY - Caramel Crown Gift Box: 12 pieces 3,240 JPY, 20 pieces 5,400 JPY
[Event Information] - Period: Thursday, May 28 - Wednesday, June 10, 2026 - Location: Keio Department Store Shinjuku, MB Floor Confectionery Event Space
FACT BOX
- Source: PR TIMES
- Category: Event