Limited-Time Pop-up Overview
Nenrinya, a baumkuchen specialty store operated by Grapestone Co., Ltd. (HQ: Ginza, Chuo-ku, Tokyo), will open a pop-up shop at 'Matsuzakaya Nagoya Store, Main Bldg B1F Weekly Spot' for one week from Wednesday, June 10, to Tuesday, June 16, 2026.
Summer-Exclusive: 'Mount Baum with Pistachio Fragrance'
Following its highly successful debut last year, the summer-exclusive 'Mount Baum with Pistachio Fragrance' returns. The 'Queen of Nuts,' pistachios, are carefully roasted and turned into a flavor-rich paste, then kneaded into a buttery dough. Customers can enjoy the signature Nenrinya texture—crispy on the outside, moist on the inside—combined with the rich, mellow, and savory nutty aroma.
[Price] 972 yen (900 yen base price) for 1 piece.
Other Featured Products
- **Summer Mount Baum Assortment**: Includes the signature 'Mount Baum Shikkari-me' and the new 'Mount Baum with Pistachio Fragrance'. Price: 1,944 yen (1,800 yen base price) for 2 pieces. - **Mount Baum Shikkari-me**: The brand's signature product with a crispy outside and moist, aged inside. Price: 1-yama for 1,836 yen (1,700 yen base price), 1 piece for 864 yen (800 yen base price). - **Straight Baum Yawaraka-me**: A plump, juicy baumkuchen made with plenty of eggs. Price: 1,404 yen (1,300 yen base price). - **Summer-Limited Bite-sized Baum Assortment (4 types)**: Individually wrapped bite-sized pieces. Price: 5 pieces for 1,512 yen, 8 pieces for 2,260 yen, 10 pieces for 2,950 yen.
Event Information
- **Period**: June 10 (Wed) – June 16 (Tue), 2026 - **Location**: Matsuzakaya Nagoya Store, Main Bldg B1F Weekly Spot - **Operating Hours**: 10:00 – 20:00
*Note: Early sell-outs are possible due to high popularity.
FACT BOX
- Source: PR TIMES
- Category: Event