Green Carbon Co., Ltd. to Exhibit at Thailand's Largest Event 'Saha Group Fair & Fest 2026'

Green Carbon Co., Ltd. (CEO: Jun Okita, hereinafter 'Green Carbon'), Japan's largest developer and seller of nature-based carbon credits, will exhibit at 'Saha Group Fair & Fest 2026,' Thailand's largest exhibition, held from June 25 to 28, 2026, at BITEC Bangna in Bangkok, Thailand.

At this event, Green Carbon will conduct a consumer sales demonstration using rice produced by farmers participating in its Alternate Wetting and Drying (AWD) project in Thailand. Through this demonstration, the company aims to evaluate consumer demand, price sensitivity, and market viability for environmentally conscious agricultural products, while exploring the potential for a new agricultural model involving farmers, businesses, and consumers.

○ For inquiries regarding this press release and further details, please visit:

https://green-carbon.co.jp/contact/

○ Download Green Carbon Co., Ltd. company overview:

https://green-carbon.co.jp/download-form/

◆ Event Overview

This event is a major exhibition hosted by Saha Group, Thailand's largest consumer goods conglomerate. This year, it will feature a collaboration with 'Tokyo Girls Collection (TGC) in Thailand,' and is expected to attract over 200,000 visitors, more than 700 brands, and over 3,000 VIP attendees.

Event Name: Saha Group Fair & Fest 2026 × Tokyo Girls Collection in Thailand

Dates: June 25–28, 2026

Venue: BITEC Bangna (Bangkok International Trade & Exhibition Centre)

Expected Attendance: Over 200,000

Number of Exhibiting Brands: Over 700

Organizer: Saha Group

URL: https://www.bitec.co.th/event/30th-saha-group-fair-fest

◆ Creating New Value Through AWD Farmer-Produced Rice

Green Carbon operates under the vision of 'Saving the Earth with the Power of Life,' promoting nature-based carbon credit generation and sustainable agriculture across Asia.

In Thailand, the company is advancing an AWD (Alternate Wetting and Drying) project aimed at reducing methane emissions from rice paddies. Previous pilot studies have confirmed not only greenhouse gas reduction effects but also the potential for maintaining or increasing crop yields.

This sales demonstration will introduce rice produced by farmers in the AWD project to visitors, evaluating the feasibility of a new agricultural model that combines environmental value with agricultural product value. The goal is not merely to sell agricultural products, but to promote understanding of sustainable agriculture and build mechanisms to support farmers.

◆ Objectives of the Sales Demonstration

Through direct consumer engagement, this demonstration will evaluate the following:

- Consumer interest in rice from AWD farmers

- Response to product concept and storytelling

- Evaluation of packaging design

- Price sensitivity and purchasing behavior

- Potential for sales pathways using social media and creators

- Possibility of integration with Saha Group’s sales channels and B2B partnerships

- Insights for future product development and sales strategies

By conducting this demonstration, Green Carbon aims to assess the market formation potential of environmentally valuable agricultural products and gather insights for future business expansion.

◆ Communication with Green Carbon Thailand Ambassador Ryota Moisture

For this event, Ryota Moisture, a talent and content creator active as a bridge between Japan and Thailand and Green Carbon Thailand Ambassador, will participate in the initiative.

Mr. Moisture will introduce the products at the event venue, conduct PR for visitors, and disseminate information via social media to clearly communicate the value of rice from AWD farmers and sustainable agricultural practices.

Through collaboration with Ryota Moisture, Green Carbon aims to promote new consumer behaviors that support farmers among Thai youth and consumers interested in Japanese culture and sustainability.

TikTok: https://www.tiktok.com/@ryotamoisture

Instagram: https://www.instagram.com/ryotamoisture/

○ Ryota Moisture

◆ Future Outlook

Green Carbon will not treat this demonstration as a one-off sales event. Instead, the company will work with partners such as Saha Group, sales channels, creators, and consumers to enhance the value of sustainably produced agricultural products.

Based on insights from sales performance, consumer feedback, price sensitivity, and channel suitability gathered from this demonstration, Green Carbon will explore possibilities for small-scale follow-up sales tests, B2B collaborations, corporate gifting, online sales, and premium retail distribution.

In the future, the company aims to build a new rice value chain that combines farmers’ cultivation management data, traceability, and environmental impact reduction data, supporting both sustainable agriculture and increased farmer income in Thailand.

※1: AWD (Alternate Wetting and Drying)

Alternate Wetting and Drying (AWD) is a method where water levels in rice paddies are monitored, and irrigation and natural drying are alternated every few days. Compared to continuous flooding, AWD reduces water usage and contributes to water resource conservation.

◆ Green Carbon Co., Ltd.

Representative: CEO Jun Okita Headquarters: 2-3-2 Kojimachi, Chiyoda-ku, Tokyo, Half藏mon PREX North 9F Founded: December 12, 2019 Business Activities: Carbon credit generation and sales, agricultural-related business, environmental-related business, ESG consulting, and related services URL: https://green-carbon.co.jp/

◆ Green Carbon Business Overview

Green Carbon operates under the vision of 'Saving the Earth with the Power of Life' and is a climate tech company that supports the end-to-end process of nature-based carbon credit generation, registration, and sales both domestically and internationally. The company also engages in plant and microbial R&D, ESG and emissions allowance consulting, and various environmental initiatives.

Operations span over 10 countries, primarily in Japan and Southeast Asia, promoting diverse nature-based projects such as rice paddies (mid-season drainage and AWD), biochar, forest conservation, carbon farming, mangrove reforestation, livestock waste treatment, and methane reduction in livestock. In Japan’s rice paddies (mid-season drainage), the company generated approximately 6,220 tons of credits in FY2023—the largest and first such volume in Japan. In FY2024, it covered approximately 40,000 hectares (about 65,000 tons), and in FY2025, approximately 65,000 hectares.