Overview Ureru Net Advertising Group Co., Ltd. (Tokyo Stock Exchange Growth: 9235) has announced the upcoming launch of 'ChatGPT OpenAI Ads,' the latest advertising model associated with OpenAI's 'ChatGPT' generative AI, marking the first such service in Japan starting in June 2026. This move represents a full-scale entry into the AI-native advertising market, which is projected to grow to approximately $25 billion by 2030.

Background and Strategy Through its US subsidiary, 'Ureru Global EC Inc.,' the company succeeded in starting early operations in the US market concurrent with the official launch on May 5, 2026, allowing them to accumulate cutting-edge operational data. Leveraging this 'time advantage,' the company will provide the most advanced ad solutions to its clients in Japan.

Unique Competitive Advantages Unlike traditional keyword search, 'ChatGPT OpenAI Ads' employs 'Context Hints,' allowing the LLM to process the 'context' of a user's conversation. The company will apply its long-accumulated 'Strongest Selling Know-How®' to this new model, ensuring that scenarios grounded in deep customer insights are fed to the AI to maximize cost-effectiveness (ROAS).

Future Outlook This initiative directly addresses the major paradigm shift from keyword search to AI conversational advertising. While the impact on consolidated earnings for the current period is expected to be minor, the company positions this as a strategic initiative essential for long-term value creation.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: OpenAI / Ureru Global EC Inc.
  • Products / services: ChatGPT OpenAI Ads