Herb Health Honpo Adopts Marketing AI Agent 'AIMSTAR' to Enhance Customer Engagement and Modernize Infrastructure

GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Representatives: Mitsunori Minamino and Tomohiro Watabe) has announced that its marketing AI Agent 'AIMSTAR' has been adopted by Herb Health Honpo Co., Ltd. (Headquarters: Fukuoka City; Representative: Yasuhiro Nagamatsu).

Herb Health Honpo is a leading direct marketing company known for hit products such as 'Mori-Mori Slim.' Seeking further growth, the company aimed to accelerate customer loyalty ('fan-ization') and modernize its marketing infrastructure. Previous operations faced challenges regarding individual dependency in system settings and limitations in execution speed.

With this adoption, Herb Health Honpo has set ambitious goals to triple its number of marketing measures and triple its PDCA execution frequency. By positioning AIMSTAR as its core infrastructure, the company intends to eliminate manual dependency and deploy sophisticated 1to1 marketing that integrates both digital and physical touchpoints, creating next-generation customer engagement.

AIMSTAR is a marketing AI Agent designed to maximize enterprise LTV and has been implemented by numerous leading Japanese companies. Under its mission 'BUILDING AI to maximize Business Growth,' GROWTH VERSE continues to provide solutions that maximize the growth potential of businesses through data and AI.