Overview GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Chairman & CTO: Mitsunori Minamino; President & CEO: Tomohiro Watanabe) announced that andst Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai) has adopted its marketing AI Agent solution suite, 'AIMSTAR AGENT,' specifically 'Recommend AI' and 'AI Image Search.'
Background Under its Mid-Term Management Plan 2030, andst aims to grow as a 'Play fashion! Platformer' with a core focus on 'ID (Customer Base) × LTV (Lifetime Value).' The company is actively working to broaden connections with customers and expand product choices.
Recently, the global e-commerce market has been shifting from a 'search-based' model, where customers find specific products, to a 'discovery-based' model, which provides unexpected encounters. However, few companies have successfully achieved this at a high level.
Through 'Recommend AI' and 'AI Image Search' within 'AIMSTAR AGENT,' the companies aim to create a 'place customers want to visit every day' by continuously providing personalized, discovery-oriented experiences.
Key Features of AI Agents ### 'Recommend AI' Beyond standard customer, product, purchase, and browsing data, this solution uses semantic vectors generated by LLMs to make recommendations. It interprets 'this very moment' actions and product characteristics to provide optimal suggestions.
### 'AI Image Search' This feature allows users to search based on uploaded photos or selected images. The AI understands the user's intent and smoothly guides them to items matching their desired image.
'Discovery-based' recommendations on the 'andst' e-commerce site are scheduled to be released sequentially.
About AIMSTAR AIMSTAR is a marketing AI Agent designed to maximize corporate customer LTV with the purpose of 'maximizing potential growth through technology × professional expertise.' It has a proven track record of implementation with various major B2C operators in Japan.
Company Overview With the mission 'BUILDING AI to maximize Business Growth,' the company provides AI Agents to maximize corporate growth through data × AI.
- Company Name: GROWTH VERSE Inc. - Representatives: Mitsunori Minamino, Tomohiro Watanabe - Founded: June 2021 - Address: 38F, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: AIMSTAR AGENT / AIMSTAR