Singer Saori Yuki Appointed as Ambassador for GSTV!

GSTV Co., Ltd. (Headquarters: Higashishinagawa, Shinagawa-ku, Tokyo; President & CEO: Tōru ImaHASHI; hereinafter 'GSTV'), operator of the jewelry-specialized TV shopping channel 'Jewelry☆GSTV,' is pleased to announce that it has entered into a brand ambassador agreement with singer Saori Yuki.

Ms. Saori Yuki has long been one of GSTV's most devoted customers. She has previously selected numerous GSTV jewelry pieces and worn them on TV programs and during live performances, integrating them into various aspects of her life. The fact that she has genuinely loved GSTV's products as an ordinary customer is the very foundation for her appointment as ambassador.

GSTV's corporate philosophy is "Transforming the concept of jewelry, delivering感动, joy, and happiness to our customers — The finest moments are always with GSTV." Through a business model based on direct sourcing from mines and in-house manufacturing, combined with made-to-order TV shopping, GSTV has delivered "high jewelry accessible to everyone." Now, Ms. Yuki, who has worn GSTV jewelry for many years, will become a storyteller, sharing the brand's appeal with a broader audience.

Saori Yuki made her debut in 1969 with "Yoake no Scat" and has remained a leading artist for over half a century. In 2011, her collaborative album '1969' with Pink Martini was released in over 50 countries, reaching No. 1 on the iTunes U.S. Jazz Chart, earning acclaim across generations and borders. We are deeply honored that Ms. Yuki, whose elegant presence and powerful voice have captivated audiences for decades, will now convey the charm of GSTV jewelry.

Moving forward, Ms. Yuki will appear in various GSTV media, advertising campaigns, and program productions, sharing the brand's appeal from a customer's perspective with even more customers.

＜Message from Saori Yuki＞

I am delighted to announce my appointment as GSTV's brand ambassador. To be honest, I've long been a loyal viewer of your TV programs, often reaching for the phone thinking, 'Oh, this is beautiful,' or 'I want this,' and ended up purchasing many items — I truly fell into the 'jewelry trap.' Learning through your programs about the journey from mining to polishing and finally to customers' hands only deepened my fascination. I look forward to sharing the brilliance of gemstones and the richness of adornment with everyone's daily lives. Thank you for your continued support.

＜Saori Yuki Profile＞

Hometown: Kiryū City, Gunma Prefecture

Career: Joined Hibari Children's Choir in early childhood and began performing as a children's song singer. Debuted in 1969 with 'Yoake no Scat,' achieving a million-selling hit with 1.5 million copies sold. Won the Japan Record Award for Best Vocal Performance for 'Tegami' and 'Koibumi.' In 1983, received the Best Supporting Actress Award at the Mainichi Film Awards and the Japan Academy Prize for Outstanding Performance by an Actress in a Supporting Role for the film 'Kazoku Geemu.' Since 1986, has co-hosted over 2,000 children's song concerts worldwide with her sister, Sakiko Yasuda. In 2011, released the album '1969' with Pink Martini in over 50 countries, topping the iTunes U.S. Jazz Chart. Awarded the Medal of Honor with Purple Ribbon in 2012 and the Order of the Rising Sun, Gold Rays with Rosette in 2019.

＜Company Overview: GSTV Co., Ltd.＞

Company Name: GSTV Co., Ltd.

Founded: May 17, 1988

President & CEO: Tōru ImaHASHI

Business Activities: Manufacturing and sales of jewelry via TV, internet, and event-based retail; operation of a resale jewelry intermediary platform

Headquarters: 2-2-43 Higashishinagawa, Shinagawa-ku, Tokyo 140-0002

URL: https://gstv.co.jp/