Hakuhodo Products and Yamato Begin Business Partnership to Implement Digital Experiences Through Infrastructure Building

Hakuhodo Products Inc. (Headquarters: Koto-ku, Tokyo; President and CEO: Masakazu Hashimoto), a company specializing in implementing customer touchpoints, has entered into a business partnership with Yamato Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Daiki Hataya), an Adobe Silver Solution Partner with strong capabilities in introducing and building Adobe Experience Manager (AEM). Through this partnership, the companies will integrate Hakuhodo Products' interactive customer touchpoint implementation capabilities with Yamato's advanced AEM building capabilities to collaboratively propose high-quality and robust digital marketing infrastructure, serving as critical digital touchpoints for enterprises.

Background and Purpose of the Partnership With the diversification of digital touchpoints, corporate websites have evolved from simple information dissemination platforms into complex customer experience hubs that require advanced personalization and adaptation to multi-interfaces. However, in building owned media as a digital marketing infrastructure, achieving a high level of both creative quality and usability (front-end) and complex system requirements or data integration (back-end) has been a significant challenge. To address this, Hakuhodo Products, with its strength and track record in front-end development, has partnered with Yamato, a specialist group for the enterprise CMS Adobe Experience Manager (AEM), to create a system that provides end-to-end support from strategy and design to development and operation.

Features of the Collaborative Proposal 1. Proposal and implementation capability for digital touchpoints that engage consumers Leveraging Hakuhodo Products' diverse professional resources, they will construct digital experiences that maximize brand value through UX design based on customer insights and interactive expressions. 2. Robust system infrastructure and business design Utilizing Yamato's extensive knowledge and track record in Adobe Experience Manager (AEM), they will realize complex component design specific to large-scale sites, API integration with existing systems, and back-end construction that meets security requirements. 3. End-to-end system connecting strategy to implementation Engineers and creators from both companies will collaborate from the early stages of projects. By executing everything from strategy to implementation in one-stop, they enable high-quality and speedy responses.