haccoba -Craft Sake Brewery- (haccoba Co., Ltd., CEO: Taisuke Sato), a brewery based in Minamisoma, Fukushima Prefecture, that advocates for 'Making Sake Making Free,' is starting a new challenge on the 1.5-year anniversary of its partnership with KINOKUNIYA.

For two weeks starting April 28, 2026 (Shibuya Day), haccoba will offer two types of its Sake as a limited-time menu at the Cafe & Bar inside KINOKUNIYA Shibuya Scramble Square. In addition to bottle sales, by offering glasses for on-site consumption, they propose a new way to enjoy craft sake.

1.5 Years with KINOKUNIYA: A New Proposal in a New 'Place' It has been about 1.5 years since the relationship between haccoba and KINOKUNIYA began. While they have delivered many bottles to dinner tables so far, this is the first time they are offering sake in a 'Cafe & Bar' space where people can enjoy it on the spot.

We hope you will feel our philosophy of 'free sake making' in the heart of Shibuya during the Golden Week holidays starting from '4/28 (Shibuya Day).'

Menu: Signature Brand and the Long-awaited Unreleased LAB_ Series We have prepared two brands that showcase haccoba's unique personality.

1. Hanauta Hops (#Signature Brand) Fermented with 'Karakusa' (native Japanese hops) and the legendary domestic hop 'Sorachi Ace' along with rice. This is our most popular brand, embodying 'free sake making' with a juicy flavor reminiscent of grapefruit and lychee.

2. Twilight Brew [haccoba LAB_ × SMITH TEAMAKER] (#Advance Offering #Limited Production) A latest, unreleased work using tea leaves from 'SMITH TEAMAKER,' a tea brand from Portland, USA. It features a complex, deep flavor where sencha and herbal notes overlap. This will be specially offered in advance for this project.

Implementation Overview Period: Tuesday, April 28, 2026 – 2 weeks Location: KINOKUNIYA Shibuya Scramble Square Store, Cafe & Bar

Tasting and Sales Event To coincide with the start of the offering, a tasting and sales event will be held at the storefront. haccoba staff will be there to share the stories behind the sake and propose the perfect bottle to color your Golden Week. Date & Time: Tuesday, April 28, and Wednesday, April 29 (Holiday), 15:00–20:00 each day.

About haccoba Co., Ltd. Established in February 2021 in Odaka, a town in Fukushima where the population temporarily became zero due to evacuation after the nuclear accident. Since July 2023, they have also operated a brewery in the neighboring town of Namie. Under the philosophy of 'Making Sake Making Free,' they express ancient 'Doburoku' culture and recipes in a modern way, creating sake beyond genre boundaries. Since 2024, they have organized the local festival 'YoiYoi' with Gotch (ASIAN KUNG-FU GENERATION) and collaborated with JR East to transform the nearest unmanned station (Odaka Station) into a brewery and public market. They seriously aim to reclaim autonomous regional culture and the culture of free sake making through their business.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: SMITH TEAMAKER
  • Products / services: Twilight Brew [haccoba LAB_× SMITH TEAMAKER]