Haier Launches New Air Conditioner Lineup in Japan, Including Energy-Efficient 'CSE' and High-Capacity 'MX' Series

Haier Japan Sales Co., Ltd. (Headquarters: Osaka, President: Du Jingguo) has announced the launch of its new room air conditioner lineup under the 'huu' brand. The new products include the 'CSE series,' which achieves the fiscal year 2027 energy-saving standards, and high-capacity models in the 'MX series,' available from June 2026 at electronics retailers and online stores.

Release Schedule - **CSE Series (2.2kW/2.5kW)**: June 1, 2026 - **CSE Series (2.8kW)**: June 30, 2026 - **MX Series (5.6kW/6.3kW)**: June 30, 2026

Key Features and Series Overviews

### 1. Next-Generation Energy-Saving Model (CSE Series) The CSE series (JAA-CSE226A, JAA-CSE256A, JAA-CSE286A) is designed to meet the new energy efficiency targets for 2027. It offers high energy performance to reduce daily electricity costs. - **W-Freeze Cleaning**: Freezes the indoor and outdoor heat exchangers to remove dust and oil, followed by 56°C high-temperature drying. - **Odor Suppression & Humidity Keep**: Minimizes unpleasant smells at the start of operation and maintains consistent humidity once the target temperature is reached.

### 2. High-Capacity Model for Spacious Rooms (MX Series) The new MX series models (JAA-MX566A2, JAA-MX636A2) cater to living rooms of 18 to 20 tatami mats. - **AI Comfort & AI Eco**: The AI automatically selects the best mode based on the environment and reduces power consumption by detecting when people are not in the room. - **Plasma Air Purification & Auto-Filter Cleaning**: Uses ion technology to purify air and features an automated brush system to keep filters clean. - **Haismart App Compatibility**: Enables remote operation via smartphone from anywhere.

### 3. Robust Design for Extreme Climates To cope with Japan's increasingly severe weather, these units are designed to operate cooling even at an outside temperature of 50°C and heating down to minus 15°C.

Additional Features (CSE Series) - Temperature 'Mimamori' (monitoring) to prevent overheating or overcooling. - Water-repellent, antibacterial, and deodorizing filters. - Remote control with luminescent buttons and backlighting for ease of use in the dark. - 'Eco Mode' for gradual temperature adjustments with limited current.