[Authentic Chinese at Home] Developed over 2.5 years! Recreating the artisan's 'shaved' texture in dried noodles with millimeter-precision proprietary technology. Introducing 'Toushoufuumen' with an exquisite chewy texture on September 1 (Tue).

Spicy and Sour Knife-Shaved Noodles with Plenty of Vegetables

Hakubaku Co., Ltd. (Headquarters: Chuo City, Yamanashi Prefecture, President: Shigetoshi Nagasawa), a leading grain company advocating for "staple food reform," will launch the dried noodle product "Toushoufuumen" (meaning "knife-shaved noodle style") nationwide on September 1, 2026, allowing consumers to easily enjoy authentic Chinese cuisine at home.

Against the backdrop of consumers reducing dining out due to rising prices, there is an increasing desire to "experience restaurant-quality meals at home." Authentic flavors like "Gachi Chuka" (authentic Chinese food) and "Mala Tang" have become a major trend. Riding this wave of demand for authentic and customizable options, the "soup-less Chinese noodles (dried Chinese noodles)" category, which does not include soup, is seeing steady growth in the dried noodle market. *1

Therefore, we focused on the potential of "knife-shaved noodles," which are highly popular as authentic Chinese food on social media, but have not yet existed in the dried noodle aisle. While available in chilled and frozen markets, "dried noodles" that can be stored at room temperature for extended periods have extremely high manufacturing hurdles due to wrinkles and breakage caused by variations in noodle thickness, creating a market void. As a pioneer in dried noodles, we have succeeded in recreating the artisan's "shaving" technique in dried noodles over 2.5 years by repeatedly adjusting dough pouring to the millimeter and custom-fabricating dedicated parts.

The noodles, made with a luxurious 100% premium flour, highlight the rich flavor of wheat. By creating a special "seagull-shaped" cross-section with varying thickness at the center and ends, it produces a uniquely smooth and slippery mouthfeel and an unparalleled chewy texture where the thickness changes within a single strand. It pairs exceptionally well with rich sauces and toppings, offering a professional-level authentic taste with overwhelming presence and satisfaction that stands up to any ingredients.

Enjoy exquisite flavors approved by Chef Inoue of Sichuan Restaurant Chen and "Gachi Chuka" easily at home.

*1 From the Food Demand and Supply Research Center's FY2024 Food Industry Trend Survey.

Point 1: "Seagull-shaped" noodles created by a special cutting blade and an exquisite texture

Knife-shaved noodles made by authentic artisans have uniform length, yet possess a delicate thickness variation within each strand – "thick in the center and thin at the ends." This allows for the simultaneous enjoyment of a smooth, slippery throat feel from the thin parts and a firm, chewy texture from the thick parts in a single bite. This product recreates this "seagull-shaped" cross-section using a special cutting blade. Enjoy the exquisite texture of artisan craftsmanship in dried noodles, along with the rich flavor of 100% premium flour.

Point 2: A versatile noodle that solves a universal problem and allows for "free arrangement"

By intentionally omitting soup, we prevent flavor monotony and enable free cooking. Simply combine with Mapo Tofu sauce, commercially available hot pot soup bases, or mixing sauces to easily create "Gachi Chuka," or create a freely styled meal depending on your mood.

Yu Po Noodles Style Knife-Shaved Noodles Vietnamese Style Beef Soup Knife-Shaved Noodles Shrimp and Tomato Hot and Sour Soup Knife-Shaved Noodles

Point 3: Experience "restaurant-quality" at a cost-effective price of approximately 350 yen per serving

Knife-shaved noodle dishes that would cost around 1,000 yen when dining out can be achieved with this product (90g per serving: approx. 150 yen) by adding commercially available seasonings, minced meat, and bok choy for about 350 yen (tax included, estimated) per serving, offering overwhelming cost performance. It's a product that also excels in time performance (Taipa), allowing you to experience an extraordinary sense of excitement at home while saving money.

Product Overview

Release Date: September 1, 2026

Sales Region: Nationwide

Contents: 180g

Suggested Retail Price (Tax Included): 324 yen

Shelf Life: 540 days

Yuki Kobayashi, Marketing Department, First Section

Comment from the "Toushoufuumen" Product Development Representative

We have recreated the unique texture of "knife-shaved noodles," which originated in China's Shanxi Province and have been popular in Japan since the 1990s, with a chewy center and thin, slippery edges, in a dried noodle format.

We used a special cutting blade to replicate the characteristic shape and texture of knife-shaved noodles in dried form, and after overcoming various manufacturing challenges for about two years, we have brought this product to market.

As for how to eat it, you can enjoy various arrangements such as adding it as an ingredient to Mala Tang, mixing it with your favorite sauces, or using it instead of regular pasta. Personally, I recommend eating it as Mapo Noodles topped with spicy Mapo Tofu, or as a mixed noodle dish tossed with commercially available Dan Dan sauce.

We hope you enjoy "Toushoufuumen," which offers an authentic Chinese restaurant feel and a sense of the extraordinary to your often monotonous dinner table, with the question "What should I make for dinner today?"

"Authentic Style" Recipe Supervised by Chef Kazutoyo Inoue of Sichuan Restaurant Chen

For the launch of this product, Chef Kazutoyo Inoue of the authentic Sichuan cuisine specialty restaurant "Sichuan Restaurant Chen" supervised original recipes that maximize the potential of Toushoufuumen.

[Comment from Chef Kazutoyo Inoue]

Upon tasting the finished product, I felt that authentic flavors could be reproduced at home.

In Japan, knife-shaved noodles are often served in soup, but in their place of origin, stir-frying them and coating them with sauce is the mainstream method. This noodle retains its unique texture firmly even when stir-fried or simmered, and its compatibility with sauces is outstanding. With its smooth mouthfeel and satisfying texture that doesn't get lost among the ingredients, it perfectly accommodates any authentic arrangement.

Noodles Simmered with Egg and Tomato Dan Dan Carbonara Noodles Simmered with Mushrooms and Pork in Oyster Sauce

Profile of Head Chef Kazutoyo Inoue

Born in Akita Prefecture in 1981. After graduating from a culinary school in Iwate Prefecture, he joined Sichuan Restaurant in 2001. He was part of the opening staff in the kitchen of the affiliated restaurant "Sichuan Restaurant Chen" Shibuya store, which opened the same year. After serving as副料理長 (assistant head chef), he became head chef in 2017. He has won numerous awards since receiving a bronze medal in the "Dessert Division" at the 4th Young Chef Competition in 2003. In 2016, he won the Grand Prix "Red Egg" at RED U-35 (RYORININ’s EMERGING DREAM), Japan's largest culinary competition that discovers emerging young talent.

He specializes in innovative Chinese cuisine that actively uses seasonal and new ingredients.

About Sichuan Restaurant Chen

"Sichuan Restaurant Chen" inherits the taste of Kenichi Chen, a leader in Japan's Chinese culinary world. Without being bound by traditional methods, it reconstructs dishes by incorporating seasonal ingredients, surprising materials, and ingenuity. It aims for the pinnacle of traditional Chinese cuisine with innovative ideas that transcend genres, such as dishes that can be enjoyed with wine pairings, dispelling the image of Chinese food being solely associated with Shaoxing wine, and continues to fascinate fans since its founding.

Store Name: Sichuan Restaurant Chen Shibuya Store

Address: 2F Cerulean Tower Tokyu Hotel, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031

Business Hours: 11:30 AM - 2:00 PM / 5:30 PM - 10:00 PM (Last Order 9:00 PM)

URL: https://www.sisen.jp/shop/shibuya/