Metaverse Consumer Lab Releases Second Research Report: 'Digital Neighbors Motivating Consumers in the AI Era'

The 'Metaverse Consumer Lab,' a research project by Hakuhodo Inc.'s specialized organization, the 'Consumer Insight Technology Institute,' has released its second research report, 'Digital Neighbors Motivating Consumers in the AI Era.' Digital spaces have evolved from mere 'tools' for information transmission into 'living spaces' where people connect on a human level. In this report, we have coined the term 'Digital Neighbors' to describe the new modern emotional support generated by 'loose connections' in digital spaces. We define a new way of connecting that transcends the fatigue of social media and allows individuals to enrich themselves, offering concrete perspectives on what kind of 'neighborly relationships' companies should build with consumers moving forward.