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Hakuhodo Announces Results of 9-Country 'Global Teiten 2026' Survey

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 2, 2026 11:00 PM ・ Updated Jun 13, 2026 11:58 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.

Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001170.000008062.html Distributor: PR TIMES
Published: Jun 2, 2026

The Hakuhodo Institute of Life and Living has announced the results of its 'Global Teiten 2026' survey, covering nine countries including Japan, China, ASEAN, and India. Conducted annually since 2023, the survey tracks changes in consumption and values among 14,000 men and women aged 15 to 59. Significant shifts were observed, such as an increased tendency in Japan to 'give up on desired items' and a rise in the belief in China that one can 'be happy without money.' The data will be used to support the Hakuhodo Group's marketing proposals.

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Source: PR TIMES
Category: research_report

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Announced　Jun 2, 2026 11:00 PM — Distributor PR TIMES
Collected　Jun 2, 2026 2:20 PM
AI structured & analyzed　Jun 2, 2026 7:05 PM
Desk-reviewed & published　Jun 2, 2026 11:00 PM

FAQ

What is the 'Global Teiten' survey?

It is a survey conducted by Hakuhodo to track the values and behaviors of consumers in nine countries.

What are the key facts in this article?

Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001170.000008062.html

Cite this article — HOW TO CITE

Washin AI News Desk“Hakuhodo Announces Results of 9-Country 'Global Teiten 2026' Survey”AI News by Washin Village（和心村）, Jun 2, 2026. https://aeo.idaeo.ai/ai/hakuhodo-co-jp-2/en/news/2026-06-02-%E6%97%A5%E6%9C%AC-%E4%B8%AD%E5%9B%BD-%E3%82%A2%E3%82%BB%E3%82%A2%E3%83%B3-%E3%82%A4%E3%83%B3%E3%83%89%E3%81%AE9%E3%81%8B%E5%9B%BD%E8%AA%BF%E6%9F%BB-%E7%AC%AC4%E5%9B%9E-%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E5%AE%9A%E7%82%B92026-%E7%B5%90%E6%9E%9C%E7%99%BA

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