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Hakuhodo BIZ GARAGE Webinar: Why Z-Gen Marketers Find the Future in Seniors

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 6, 2026 12:00 AM ・ Updated Jun 14, 2026 12:09 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Hakuhodo's BIZ GARAGE will host a free online webinar on June 18 and July 14, 2026, exploring 'Reiwa Seniors' (60s) insights and robust marketing strategies.
Speakers from Hakuhodo and Hakuhodo DY ONE will present.

Hakuhodo's BIZ GARAGE will host a free online webinar on June 18 and July 14, 2026, exploring 'Reiwa Seniors' (60s) insights and robust marketing strategies. Speakers from Hakuhodo and Hakuhodo DY ONE will present.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001173.000008062.html Distributor: PR TIMES
Published: Jun 6, 2026

Hakuhodo's BIZ GARAGE hosts a free webinar, 'Why do Z-generation marketers see the future in the 60s? New marketing commonsense from Reiwa Seniors', addressing marketing stagnation through insights on 60s 'Reiwa Seniors' and 'robust marketing' strategies.

Event Details: - Sponsor: Hakuhodo BIZ GARAGE - Dates: June 18, 2026, 15:00-16:00 & July 14, 2026, 11:00-12:00 (Same content) - Format: Free online live stream (registration required) - Application Deadlines: June 15, 2026, 15:00 (for June 18) & July 9, 2026, 15:00 (for July 14) - URL: https://www.bizgarage.jp/seminar/20260618

Program Topics: - Realities of 60s seniors in Reiwa - Life changes across 4 eras - Next-generation marketing views - Digital strategies for seniors

Speakers: - Kohei Oguchi (Strategic Planner, Hakuhodo, LEAD team) - Mayuko Ono (Media Planner, Hakuhodo, LEAD team) - Makiko Yoshikawa (Hakuhodo DY ONE, Reiwa Senior Lab)

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Source: PR TIMES
Category: business

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Announced　Jun 6, 2026 12:00 AM — Distributor PR TIMES
Collected　Jun 5, 2026 3:20 PM
AI structured & analyzed　Jun 6, 2026 5:03 PM
Desk-reviewed & published　Jun 6, 2026 12:00 AM

FAQ

Who is hosting this webinar and what is the format?

It is hosted by Hakuhodo's business portal "BIZ GARAGE" as an online event (live stream).

When is the webinar scheduled to take place?

It will be held twice: Session 1 on June 18, 2026, from 15:00 to 16:00 JST, and Session 2 on July 14, 2026, from 11:00 to 12:00 JST (same content for both).

Is there a fee to attend, and what are the registration deadlines?

Attendance is free. The registration deadlines are June 15, 2026, at 15:00 JST for Session 1, and July 9, 2026, at 15:00 JST for Session 2.

What topics will be covered in the program?

Topics include the reality of 60s seniors in the Reiwa era, robust marketing strategies based on senior insights, and digital engagement tactics for these seniors.

Who are the speakers for the event?

The speakers are Kohei Oguchi and Mayuko Ono from Hakuhodo, and Makiko Yoshikawa from Hakuhodo DY ONE.

Cite this article — HOW TO CITE

Washin AI News Desk“Hakuhodo BIZ GARAGE Webinar: Why Z-Gen Marketers Find the Future in Seniors”AI News by Washin Village（和心村）, Jun 6, 2026. https://aeo.idaeo.ai/ai/hakuhodo-co-jp-2/en/news/2026-06-05-%E5%8D%9A%E5%A0%B1%E5%A0%82biz-garage%E4%B8%BB%E5%82%AC-%E3%81%AA%E3%81%9C%E3%81%84%E3%81%BE-z%E4%B8%96%E4%BB%A3%E3%83%9E%E3%83%BC%E3%82%B1%E3%82%BF%E3%83%BC%E3%81%AF60%E4%BB%A3%E3%81%AB-%E6%9C%AA%E6%9D%A5-%E3%82%92%E8%A6%8B

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