[Hosted by Hakuhodo BIZ GARAGE] Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~

Hakuhodo's business portal, "BIZ GARAGE," delivers various information, including solutions and case studies for practicing full-funnel marketing. It also features numerous announcements for webinars and events where experts and practical leaders explain topics of high interest to companies, offering "Hakuhodo BIZ GARAGE Webinars" free of charge.

This time, the theme is "Brands from 'Marks' to 'Life': Branding in the Age of AI ~How Branded AI Agent™ is Rewriting the New Relationship with Consumers.~"

In today's world where brands continuously interact with consumers and society at every touchpoint, maintaining brand consistency and presence is becoming increasingly difficult. Furthermore, many companies may face the "dilemma of efficiency versus individuality," where the more AI is utilized, the more outputs tend to converge towards the median, losing brand distinctiveness.

In the age of AI, how should brands build new relationships with consumers and society? The key lies in enabling AI to function not just as an efficiency tool, but as a partner that rewrites relationships through "dialogue."

This seminar will primarily explain Hakuhodo's proprietary branding and brand experience design methodology, "Branded AI Agent™." It will delve into the approach of imbuing brands with "life," from the way brands are defined in the AI era, to experience design, and practical tips based on specific case studies.

We will provide hints for creating brands that continue to be chosen in the future, overcoming the "de-individualization" caused by AI.

Event Overview

Title: Brands from 'Marks' to 'Life': Branding in the Age of AI

~How Branded AI Agent™ is Rewriting the New Relationship with Consumers~

Organizer: Hakuhodo BIZ GARAGE

Date & Time: ➀ Thursday, June 18, 2026, 15:00-16:00

➁ Tuesday, July 14, 2026, 11:00-12:00

※ Both days will cover the same content.

※ On-demand viewing will be available only for those who register for the live stream.

Format: Online Event (Live Streaming)

Fee: Free

How to Participate: Pre-registration required

Details & Application: https://www.bizgarage.jp/seminar/20260625?utm_source=release&utm_medium=prtimes&utm_campaign=20260601&utm_content=seminar/20260625

Event Overview & Application

Application Deadline

➀ Monday, June 22, 2026, 15:00

➁ Thursday, July 16, 2026, 15:00

※Please note that viewing may not be possible depending on your security settings or operating environment.

※Due to a large number of applications, participation may be determined by lottery.

Program ※Program details are subject to change.

1. Challenges of Branding in the AI Era 2. "Branded AI Agent™": Breathing Life into Brands 3. How to Create AI Engineering that Embodies Brand Intent 4. Designing AI Experiences That Invite Dialogue 5. Use Cases & Case Study Introduction

Speaker

Yuto Nakajima CX Creative Department, Hakuhodo Inc. Aiming to foster better relationships between consumers, society, and companies through experience-centric branding. He is also a member of the CX Creative Department and the public-private co-creation creative studio "PROJECT_Vega." He works on developing new experiences based on technology and planning initiatives that address social issues. Speaker at Ad Week Asia. Awarded at Japan Branding Award / ACC / JPM / Spikes Asia / etc.

About BIZ GARAGE

Hakuhodo Inc. operates "BIZ GARAGE," a business portal that provides information on various solutions for implementing full-funnel marketing for clients, as well as helpful content.

We disseminate practical solution information related to "Sales Domain," "EC Domain," and "OMO Domain" to support clients not only in the advertising and sales promotion areas that promote awareness and interest in their products and services, but also in customer acquisition and fan development across the entire funnel, including purchases and repeat business.

HP: https://www.bizgarage.jp/

【Inquiries Regarding the Webinar】

BIZ GARAGE Management Office: [email protected]