[Hosted by Hakuhodo BIZ GARAGE] Designing Engagement and Loyalty Through Customer Experience - Hints for Fan Marketing Strategy

Hakuhodo's business portal "BIZ GARAGE" delivers various information, including solutions and case studies for implementing full-funnel marketing. It also features numerous announcements for webinars and events where experts and practical leaders provide detailed explanations on the latest topics and themes of interest to companies, offering "Hakuhodo BIZ GARAGE Webinars" free of charge.

This session's theme is "Designing Engagement and Loyalty Through Customer Experience - Hints for Fan Marketing Strategy."

Many individuals in charge of implementing fan marketing strategies may be struggling with questions like, "I don't know where to start," "I'm not seeing results from my efforts," or "The customer's enthusiasm always fades away quickly."

To foster loyal fans and build long-term relationships, it is essential to grasp the deep "psychological mechanisms" behind why consumers become "passionate" about a brand and find it "irreplaceable," and to redesign the entire customer experience from this perspective.

This seminar brings together insights gained from practical experience, case studies, original consumer research, and even research into "oshi-katsu" (fan activities). From the perspective of creators who develop customer experiences daily, we will unravel the mechanisms that generate consumer "passion" and "loyalty," and introduce approaches to review your company's CX.

We will provide practical hints that can be applied to the "strategic planning for genuine fan conversion" that goes beyond temporary enthusiasm.

Event Overview

Title: Designing Engagement and Loyalty Through Customer Experience - Hints for Fan Marketing Strategy

Organizer: Hakuhodo BIZ GARAGE

Date & Time: ➀ July 16, 2026 (Thu) 15:00-16:00

➁ August 25, 2026 (Tue) 11:00-12:00

* Both days will cover the same content.

* Missed viewing will be available only to those who register for the live stream.

Format: Online Event (Live Streaming)

Fee: Free

How to Participate: Advance registration required

Details & Application: https://www.bizgarage.jp/seminar/20260716?utm_source=release&utm_medium=prtimes&utm_campaign=20260618&utm_content=seminar/20260716

Event Overview & Application

Application Deadline

➀ July 13, 2026 (Mon) 15:00

➁ August 20, 2026 (Thu) 15:00

* Depending on your security settings or operating environment, you may not be able to view the stream.

* If the number of applications is high, participation may be determined by lottery.

Program *This program is subject to change.

1. Practical "Fan Conversion" Fundamentals: Creating "Engagement" and "Irreplaceability"

2. Learning Fan Conversion Processes from Extreme Fan Marketing: "Oshi-katsu"

3. Understanding Fan Conversion Starting Points in Customer Experience Through Fan Marketing Case Studies

4. Hints for Strategic Planning to Connect Your Company's Customer Experience to Fan Conversion

Speaker

Yoshifumi Takeda

Chief Activation Director, CX Creative Bureau, Hakuhodo Inc.

Researcher, Behavioral Design Laboratory

Focusing on "creatively designing brands that continue to be chosen through customer experience," he designs customer touchpoints as a consistent brand experience, including information, purchase, product, and support experiences. Based on a behavioral design approach, he supports the building of relationships between brands and consumers. In 2024, he co-founded "Hakuhodo LOYALTY WOW," an initiative supporting loyalty programs, loyalty management, and fan marketing.

<Awards>: Cannes Lions, ADFEST, Spikes ASIA, PR Award Grand Prix, ACC, etc.

About BIZ GARAGE

Hakuhodo Inc. operates the business portal "BIZ GARAGE," which features information on various solutions for implementing full-funnel marketing for clients, as well as useful information.

In addition to advertising and sales promotion areas that promote awareness and interest in clients' products and services, we are disseminating practical solution information in areas such as "Sales," "EC," and "OMO" to support clients from customer acquisition to fan conversion across the full funnel.

HP: https://www.bizgarage.jp/

Inquiries Regarding Webinars

BIZ GARAGE Operations Office: [email protected]