[New Book Release] AI Said It's Okay to Refuse Unreasonable Demands Even If You Love Your Mother. Future Forecast: How We and AI Will Live

Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Nagura; hereinafter referred to as Hakuhodo) is pleased to announce the publication of "AI Said It's Okay to Refuse Unreasonable Demands Even If You Love Your Mother. Future Forecast: How We and AI Will Live," authored by the Hakuhodo think tank, the Media Environment Research Institute, and its director, Yasushi Yamamoto.

As AI rapidly permeates society, what is the relationship between AI and consumers? Based on large-scale surveys conducted by Hakuhodo's Media Environment Research Institute in four cities worldwide, in-depth interviews with AI users in Tokyo and Shanghai, and on-site reporting from the world's largest technology trade show, "CES 2026," this book reveals the reality of AI deeply penetrating our emotional sphere and becoming a partner. Through abundant real-life examples, explanations of the latest technologies, and discussions with experts, including a case study of a woman who used AI to improve her relationship with her mother who constantly asked for money, the book offers insights into the new 'relationship' between humanity and AI. It also presents concrete thinking methods for how to create a self that is not 'manipulated' by AI and how individuals can exercise autonomy alongside AI.

This book transforms the vague anxieties of people who feel 'a little scared of AI' into positive guidance for the future.

AI Said It's Okay to Refuse Unreasonable Demands Even If You Love Your Mother.

Future Forecast: How We and AI Will Live

Authors: Hakuhodo Media Environment Research Institute / Yasushi Yamamoto

Specifications: B6 Softcover, 192 pages

Price: 1,870 yen (tax included)

Publisher: Shueisha International

Release Date: July 6, 2026

Link: https://amzn.asia/d/05qqrUvB

Table of Contents

Introduction

Chapter 1: AI as Media: The Reality and Changing Role of AI Use in Major Global Cities

Chapter 2: Understanding Our Current Relationship with AI: A Dialogue with AI Researcher Shota Imai

Chapter 3: Actionable AI is Coming!: Report from the World's Latest Technology Trade Show "CES 2026"

Chapter 4: How to Create a Self That Isn't Manipulated by AI: A Dialogue with Psychiatrist Yusuke Masuda

Chapter 5: Human-Centric AI, AI to Live With:

A Dialogue with Masaya Mori, Chief AI Officer, Hakuhodo DY Holdings

Our Future Forecast for "Positively Adapting" ~ Towards the Conclusion ~

AI Evolves Beyond a 'Tool' to a 'Partner Media' — Survey Reveals the Reality of Consumers and AI

The core of this book is the "Global Media Tech Survey" conducted by Hakuhodo's Media Environment Research Institute. The survey investigated the actual use and awareness of generative AI among 900 individuals in each of four countries/cities: Japan, China, the United States, and the United Kingdom. In Tokyo, the rate of generative AI usage exceeded 50%, and in Shanghai, over 90% responded that they had experience using it. Furthermore, it was revealed that about one in three users in Tokyo utilize AI for purposes other than work or study, such as "hobbies/entertainment," "conversing with AI," and "when they have free time."

The Era of Confiding Love Troubles to "Chappy" — Surprising Realities Revealed by 11 Interviews

Interviews with AI users in Japan, conducted in parallel with the survey, reveal even more in-depth realities.

- A 23-year-old woman who used AI as a "passionate coach" and opened a nail salon in just one month.

- A 27-year-old woman who sets up multiple characters within ChatGPT and consults it for her life plan.

- A 25-year-old man who uses AI as an outlet to vent his unspoken frustrations.

In addition, face-to-face interviews in Shanghai revealed even deeper AI utilization, such as "creating an AI clone of a boyfriend's voice" and "creating an ideal character with AI and making it a romantic partner."

Dialogues with an AI Researcher, a Psychiatrist, and a CAIO — Questioning the Meaning of "Human-Centric AI"

This book includes dialogues with three experts.

In a dialogue with AI researcher Shota Imai, the book discusses the thinking of the AI-native generation and the meaning of human existence.

In a dialogue with psychiatrist Yusuke Masuda, the book explains the risks of AI dependency and the importance of "personality functions."

In a dialogue with Masaya Mori, Executive Officer and CAIO of Hakuhodo DY Holdings, the book explores the true meaning of "human-centric AI."

CES 2026 Report — The Near Future Where "Actionable AI" Enters the Real World

This book also includes an on-site report from "CES 2026," the world's largest innovation exhibition held in Las Vegas. It highlights the clear shift where AI is beginning to take on "labor" in the physical world, not just "judgment" in the information world, showcasing humanoid robots that autonomously handle all household chores, lightweight AI smart glasses, and smart underwear that measures electrocardiograms 24 hours a day.

Five Future Predictions for "Positively Adapting"

This book is structured to help readers "positively adapt" to their anxieties and uncertainties, and the final chapter presents five future predictions.

Five Future Predictions for "Positively Adapting"

This book is structured to help readers "positively adapt" to their anxieties and uncertainties, and the final chapter presents five future predictions.