Hakuhodo BIZ GARAGE Hosts Seminar: Anticipating the Longevity Society – Co-Creating an Innovative Future Together

Hakuhodo operates the business portal 'BIZ GARAGE,' delivering various information on full-funnel marketing solutions and case studies. It also features numerous webinars and event announcements where experts and practitioners provide in-depth explanations on the latest topics and themes of interest to businesses. The 'Hakuhodo BIZ GARAGE Webinar' series is offered free of charge.

This session's theme is 'Anticipating the Longevity (Healthy Long Life) Society – Shall We Co-Create a New Future Through Innovation?'

While the phrase '100-year life era' has become widely accepted, few companies have clearly envisioned how consumers and society will concretely change, or how to integrate these shifts into their own business and marketing strategies.

Today, with the rapid advancement of aging control technologies, a significant societal impact is anticipated—one that could eliminate the very concept of 'retirement.' This transformation presents an innovation opportunity for all businesses to redefine existing frameworks.

This seminar will decode future trends emerging from the forefront of science and global signals, analyzing upcoming opportunities and risks in business and marketing. We will present perspectives to help you accurately grasp the new premise of a longevity society and redesign your company's service value and customer experience (CX).

We invite business and marketing professionals who wish to update their medium- to long-term market outlook and envision their next growth strategy to attend.

Event Overview

Title: Anticipating the Longevity (Healthy Long Life) Society

– Co-Creating a New Future Through Innovation?

Organizer: Hakuhodo BIZ GARAGE

Date and Time: ① July 23, 2026 (Thu) 15:00–16:00

② September 1, 2026 (Tue) 11:00–12:00

※ Same content on both days

※ Missed viewing available only for those who registered for live streaming

Format: Online event (live streaming)

Fee: Free

Registration: Pre-registration required

Details and Application: https://www.bizgarage.jp/seminar/20260723?utm_source=release&utm_medium=prtimes&utm_campaign=20260707&utm_content=seminar/20260723

Event Overview & Registration

Application Deadline

① July 20, 2026 (Mon) 15:00

② August 27, 2026 (Thu) 15:00

※ Viewing may not be possible depending on security settings or device environment.

※ In case of high demand, participation may be determined by lottery.

Program (subject to change)

1. Introduction – Why is Hakuhodo focusing on longevity?

2. The Present and Future of Longevity

3. The Societal Impact of Longevity

4. Introduction to a Co-Creation Innovation Program for the Longevity Society

5. Exclusive Program for Participating Companies

Speakers

Ms. Shoko Takahashi

CEO, TAZ Inc.

Director & Founder, GeneQuest Inc.

Founded the genomics analysis venture GeneQuest while pursuing a Ph.D. at the University of Tokyo Graduate School. In 2023, founded the biotech venture TAZ Inc. and became CEO. Recognized as a World Economic Forum Young Global Leader and selected for Newsweek's '100 Japanese People Respected by the World.' Holds positions as Visiting Professor at Tohoku University, Member of the Science Council of Japan, Member of the University of Tokyo Management Council, and outside director for multiple companies. Author of 'Scientific Thinking of Life' and other works.

Isamu Igawa

Chief Business Planning Director / Team Leader

Kansai Market Design Division, Kansai Branch

Hakuhodo Inc.

Supports a wide range of initiatives including brand design, marketing strategy development, DX promotion, and internal transformation, starting from identifying social shifts and uncovering business growth opportunities. Since 2025, has been co-developing and promoting an innovation program for an 'ageless longevity society' with biotech startup TAZ. Also serves as a committee member for the Kyoto University Design Innovation Consortium and a part-time lecturer at Kyoto Seika University.

About BIZ GARAGE

Hakuhodo Inc. operates 'BIZ GARAGE,' a business portal that provides clients with practical solutions and useful information for implementing full-funnel marketing.

Beyond advertising and promotion to boost awareness and interest in clients' products and services, BIZ GARAGE delivers practical solution insights in areas such as 'Sales,' 'E-Commerce,' and 'OMO' to support full-funnel customer journey—from acquisition to repeat purchase and fandom.

Website: https://www.bizgarage.jp/

【Inquiries about the webinar】

BIZ GARAGE Operations Office: [email protected]