Greeting cards with mask-like features and interactive spinning elements, plus the trendy Shima Enaga, are now available for year-round use.

Nihon Hallmark Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch new year-round greeting cards on July 6, 2026 (Monday). Focusing on "fun to play with, cute, and easy to send," we have prepared a lineup of greeting cards that can be widely used regardless of age or occasion.

《Full of fun interactive features!》

Become an animal by placing your face in it, or enjoy a story by turning a dial. We have an extensive selection of interactive cards that can be enjoyed while playing!

《High-quality designs for adults with attention to the cover》

Added a three-dimensional feel to the cover using different materials and attachments. The theme is heartwarming hobby time.

《Animal motifs that are easy to give to any generation》

Animal motifs that convey feelings regardless of age or recipient, such as the popular LINE sticker character "Mochitto! Shima Enaga-san.", have been added.

《Also featuring humorous cards that will make you smile》

Cards that cheerfully convey celebratory feelings, such as sumo wrestlers and puns with a big impact, are also available!

Number of items released

27 new products in total (16 of which are featured in this release)

Release date

July 6, 2026 (Monday)

Stores handling

Specialty stores and mass retailers nationwide

and Nihon Hallmark Official Online Store

https://hallmark.jp/

For children too! Interactive greeting cards to enjoy with features

Animal Face

When you place your face from the back, you can play as an animal like a mask. When you open the card, the lion's mane and cat's ears pop up with a rustle! This is an interactive birthday gift that can be enjoyed for photo shoots and pretend play.

From the developer

This series originated from a Halloween mask created for children by an in-house 3D coordinator, and underwent nine prototypes before commercialization. We focused on realistic three-dimensional animal features and put effort into the colorful and energetic illustrations and packaging.

854393 Animal Face Lion <Birthday Celebration> 528 yen (tax included)

854409 Animal Face Cat <Birthday Celebration> 528 yen (tax included)

Kuru Kuru Waku Waku

Unique mechanism that changes the picture when you spin it, unfolding a small story! Each time you turn the "START" dial on the cover with your finger, the scene changes little by little, and the story progresses. Although the operation is simple, it is a playful card packed with the joy of seeing, spinning, and discovering.

854447 Kuru Kuru Waku Waku Cake and Candles <Birthday Celebration> 484 yen (tax included) 854454 Kuru Kuru Waku Waku Cat's Fantasy <Birthday Celebration> 484 yen (tax included)

Eye-catching cover design with the use of different materials

Your Blissful Hour

A series themed around "blissful moments," expressing three hobbies: baking, traveling, and handicrafts, which have recently regained attention. The name "Blissful" was chosen to evoke the fulfilling time of immersing oneself in what one loves. Delicate laser cuts are layered with different material parts and attachments such as fabric, hemp string ribbons, and pompoms to create depth and a sense of quality.

854515 YBH Baking <Birthday Celebration> 484 yen (tax included) 854522 YBH Travel <Birthday Celebration> 484 yen (tax included) 854539 YBH Handicrafts <Multipurpose> 484 yen (tax included)

\Wedding cards are also available in the same format!/

※These are specifications with larger size, embossing, and pearl bronze processing than the above 3 SKUs.

854546 Laser Wedding Motif <Wedding Celebration> 528 yen

Cute animal motifs that are easy to give to any generation

Mochitto! Shima Enaga-san.

"Mochitto! Shima Enaga-san.", the representative character of creator Naka, who won the LINE Sticker <Excellent Usability Department> at the LINE Creators Market 10th Anniversary Awards, is now a cute 3D card! Shima Enaga-san, with its plump and chewy form and simple, open expression, gently stays close to the viewer's feelings.

854416 Present Mochitto! Shima Enaga-san. <Birthday Celebration> 385 yen (tax included) 854423 Heart Mochitto! Shima Enaga-san. <Thank You> 385 yen (tax included) 854430 Clover Mochitto! Shima Enaga-san. <Multipurpose> 385 yen (tax included)

Fukufuku Musubi

A card that gently conveys feelings, combining simple and heartwarming cute sumi-e style animals with elegant illustrations of mizuhiki motifs. Recommended not only for grandchildren to grandparents, but also for thoughtful gifts to close elders such as older friends, and for Respect for the Aged Day gifts.

854485 Fukufuku Musubi Cat <Thank You> 440 yen (tax included) 854492 Fukufuku Musubi Dog <Congratulations> 440 yen (tax included) 854508 Fukufuku Musubi Owl <Multipurpose> 440 yen (tax included)

Other cards

854461 Sumo Wrestler and Mt. Fuji <Birthday Celebration> 484 yen (tax included)

"Sumo Wrestler and Mt. Fuji" full of humor. The point is the amusingly cheerful way the sumo wrestler lifts the seemingly heavy Mt. Fuji with a dazed expression. This is an impactful card that conveys celebratory feelings the moment it is opened.

854478 Marine Life Birthday <Birthday Celebration> 440 yen (tax included)

New designs of marine life have been added to the popular series that conveys feelings with puns related to the illustrations! It's packed with wordplay that makes you want to read it aloud, such as "May this year be a particularly flatfish (karei) year" and "Everybody will celebrate! (Ebi)".

LINE stickers are now on sale, with new designs "Marine Life" added to the popular "Vegetables" and "Cookies"!

[Sales Price] 120 yen each

▼ Click here for Nihon Hallmark's LINE sticker page

https://store.line.me/stickershop/author/2574783

※ "LINE" is a registered trademark of LINE Yahoo Corporation.

[Contact for Media Inquiries Regarding This Matter]

Nihon Hallmark Co., Ltd. Public Relations Department

Email: [email protected]

About Nihon Hallmark

Hallmark (Hallmark Cards, Inc. / Headquarters: Kansas City, Missouri, USA) is an American greeting card brand loved in over 100 countries worldwide.

Founded in 1910, Hallmark, with over 100 years of history in the United States, designs, plans, develops, and sells greeting cards and related greeting products, upholding the universal brand mission of "sharing joy, connecting with compassion, and celebrating important moments."

Hallmark products can also be purchased at our online store. Products from Hallmark USA are also on sale!

[Official Online Store] https://hallmark.jp

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