The Halmek Ikikata-Jozu Institute conducted a 2026 survey on dietary consciousness. Findings show seniors prioritize quality despite inflation, with women in their 80s being particularly proactive about health maintenance through protein and calcium intake.
The Halmek Ikikata-Jozu Institute, which provides marketing and research consulting services for the top-selling magazine 'Halmek', has conducted a dietary consciousness survey among 1,400 people aged 20-89 nationwide.
Key Survey Findings:
■ Factors in Food Selection: While 'price and cost-performance' are top priorities overall, factors such as 'good taste', 'domestic origin', 'nutritional balance', and 'safety' become more important with age.
■ Health Awareness: A shift from 'valuing taste' to 'valuing own health' occurs between the 60s and 70s. Women in their 80s had the highest perception of being healthy.
■ Nutrition and Concerns: Awareness of frailty prevention through intake of 'protein', 'dietary fiber', and 'calcium' increases with age. While women in their 80s face concerns about declining chewing and swallowing abilities, concerns about weight gain have decreased.
This survey captures changes in eating habits due to inflation and provides guidelines for senior marketing.
FACT BOX
- Source: PR TIMES
- Category: Survey
FAQ
What is the most important factor when choosing food?
Overall, 'price and cost-effectiveness' is the most important factor. However, as age increases, 'taste', 'domestic origin', 'nutritional balance', and 'safety' become more important.
When does the focus shift from 'taste' to 'health'?
The shift from 'taste' to 'personal health' becomes most prominent in both men and women in their 80s, starting from their 60s to 70s.
What nutrients do women in their 80s want to consume in their diet?
Protein, dietary fiber, and calcium are mentioned. For women in their 80s, calcium is the top nutrient they want to consume.
How do food-related concerns change in the 80s?
Concerns about 'overeating' and 'weight gain' decrease, while issues related to swallowing, such as 'weaker chewing strength' and 'difficulty swallowing', increase sharply.
What were the survey targets and methods?
The survey was conducted online from March 19 to March 23, 2026, targeting 1,400 men and women aged 20 to 89 across the country.