Nikkei Engineering Co., Ltd. Adopts 'HotProfile' Business Card Management and Sales Support Tool

Hammock Corp. announced that Nikkei Engineering Co., Ltd. has adopted the business card management and sales support tool 'HotProfile.' As part of the Nippon Light Metal Group, Nikkei Engineering is an engineering firm specializing in infrastructure. Leveraging the properties of aluminum, the company handles everything from design to construction of civil engineering and architectural products. With the expansion of its organization and business areas, the company needed to rethink its sales approach. Since customer information was managed by individual departments or personnel, information sharing was insufficient, leading to challenges in sales efficiency. Consequently, Nikkei Engineering expanded the use of 'HotProfile,' which was already in use by some departments, to all sales divisions. HotProfile automatically builds a high-precision customer database by scanning business cards and automatically adds corporate attribute information. This leads to reduced man-hours for project handovers and more efficient new business development. Furthermore, with email distribution and web tracking features, the company can grasp customer interest levels and follow up with high-probability leads. Through these efforts, the company will promote the organizational use of sales information and enhance its sales structure.